Email Interview #16: Elaine Lau

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Elaine Lau

* Start of Interview *

1. Please introduce your name, who you are, which country are you staying in and your area of IM expertise

Hi, I am Elaine from Singapore. I have been exploring IM for only a few months and my area of expertise is in social networking. I believe been sincere and genuine is the way to success. Relationship building is the most important thing in the whole business element.

2. Share with us your first success in Internet Marketing and how did you do that

As I am a stay at home mummy, I started out exploring internet marketing with my parenting blog – The New Age Parents. ( I use it to share my parenting experiences with fellow parents. I got to know a number of mummies who visited my blog and we gradually become friends.

It then inspired me to start up an online parenting magazine – Motherhood Monthly to share and reach out to more parents.

As a number of parents know me through my New Age Parenting Blog, launching Motherhood Monthly ( is a breeze as the parents were quite supportive of it. Within less than 2 months of launch, our face book group grow tremendously to going 2000 members, subscribers of more than 1000 and over 30,000 unique page views.

My magazine is a free subscription magazine. My revenues are mainly from advertising. It is not a sky high figure that I am earning now but a low end of 4 digits earning enough for me to pamper my children.

3. Share with us one obstacle which you have overcome and you have learnt a lot from it

The very first obstacle that I have is coming from my children. From a 24/7 mummy to a work from home mummy, I have to sacrifice some of my time with them and of course, my children voice out their objections through tantrum throwing and refusing to let me go out to work.

Moreover, during the preparation of the launch of the first issue of Motherhood Monthly, my daughter was sick for almost 2 months with rotavirus. I slept for only about 3 to 4 hours every night. It was tiring. From there, I learn to optimise my time and manage my time better.

The second obstacle, I am not a very frontline person though I use to be a financial planner for 2 years. However, I need to be the marketing person for the magazine as it was a one “woman” show. It does help in moulding my marketing skills which is an essential skill to succeed whether you are working or setting up your own business.

4. Share with us one mindset tip you would like to share with
others, especially those who find IM hard

IM is not only hard. I think it is extremely hard. I guess to succeed in IM, you have to know clearly what you want and what you are interested in. Do not give up easily.

I always know I want to be in the parenting niche and here I am now. It does take time to build. Do not believe in quick successes and earn money easy scheme. You are likely to be disappointed when you don’t see the returns. Handle it like a true business and manage it with your heart and soul.

5. Share with us about the uniqueness of one of your products.

Motherhood Monthly is an online parenting magazine whereby readers can read at their convenience. It is a free subscription magazine as I want to reach out the more parents. It is the first online magazine in Singapore with the feel of a hard copy format.

We treat our sponsors and advertisers seriously. We look into long term working relationship with them and see how we can help them create more awareness rather than just purely advertising.

6. One project you are working on right now and you would like my readers to know

As our magazine is a success, we are working on our main website to serve our readers better. Do visit us at

7. One last tip you want to share with my readers

I guess the last tip will be to build your business with integrity as that is the key element to success. Also eat, sleep and breathe your business. In my case, it is Motherhood Monthly.

* End of Interview *


2 Responses to “Email Interview #16: Elaine Lau”

  1. John Yeo says

    @Elaine, you have a nice comment from our friend, Luis


    Hi Elaine,

    My name is Luis Sulsona, I am from California, I am bran new to blogging and this Internet thing, I don’t know what I’m doing, just learning, so excuse all my mistakes, for one, I don’t know if I should answer you in this email or JohnYeo’s Work At Home Blog? I’m real busy right now, but just wanted to say hello and God Bless You and your family, you have two lovely children. Look’s like your doing pretty goog for only a couple of Month’s. Take care.


  2. Elaine says

    Hi Luis,

    Thank you for your compliments to both the children and my site. I believe with determination, you can do an equally good job or even better. I am still learning everyday too. 🙂

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