How to Generate Leads for Local Businesses Using Blogs – Case Study
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On 18/7/2012 (Wednesday), I have decided to do an online experiment – an experiment to help business owner to leverage on the internet and to collect local leads using blogs.
Business owners include plumbers, piano teachers, violin teachers, tutors, interior designers, carpenters, furniture shop owners, doctors, chiropractors and so on. The list goes on and on.
One of the major obstacles they face is getting new leads. Without new leads, there won’t be any new customers to sell to and their businesses will die a slow (sometimes painful) death. Most small business owners are very busy managing their daily business affair. So most do not have a proper marketing system to help them get new leads.
In Singapore where I am staying, the common online marketing strategies that business owners use are listing on coupon sites such as Groupon, listing on online classified ads and directories, using Google Adwords and Facebook Ads.
These strategies will ONLY work if you have a proper product funnel. Most just signed up for these programmes and hope they get LOTS OF Customers and LOTS OF $$$. But it seldom works this way. Let me share with you why. Listing on coupon sites like Groupon is bad for small businesses and most owners are going to lose money. Listing on online directories is not ideal too as their ad is competing against thousands of other ads. Most have underperforming ads. Using Google Adwords and Facebook Ads is going to burn a BIG hole in their pocket as too as most use them blindly by not optimising the ads, the squeeze pages and lowering the cost per click.
So possibly, using blogs to reach out to customers may still be one of the most cost-effective (I didn’t say free) methods to educate your customers, to get them to buy from you and to build a strong following.
So what is this online specifically about?
Even though I have started this experiment about 2 months ago and it is still ongoing, I really want to share with you what I did, the challenges I face, the results I gotten (small, big or none) and the steps I took to solve some of the problems I face. I am also sharing what I had been doing due to the good response I had gotten for the 3-parts Niche Tutorials.
When I first started, I have no idea if everything is going to be ok:
Honestly then, I have no idea if it would have worked or not. There were many factors to consider such as category of your niche, competition of keywords, type of customers, spending per customer, whether they will buy online and even if they buy online, what kind of products/ services they really want and how much they are willing to spend.
Looking through all these unknowns had given me a BIG headache and I was scared too – scared to have created an experiment which had a negative outcome and to hear my readers booing at me.
I was hesistant then but my buddy, David from “Learn Niche Marketing” encouraged me to start this experiment so as to prove that lead generation using blogs REALLY works. So now, I decided to create this case study and share it with you.
Well, since this is just an experiment and whatever happens, it will be for the fun of it, right?
Plus by sharing what I did, perhaps you will be able to tweak my methods and develope your personal strategies to help your local business.
Choosing my niche:
So I have decided to go into a niche which I really love – Math Niche. Having background in children’s education psychology, my strength (beside coaching and internet marketing) is teaching students and helping them to drastically improve their academic results within a very short time frame.
As the Math niche is very wide, ranging from pre-school Math to University Math, I must narrow it down further to Primary school Math. I chose this niche because I already know parents are spending a lot of money in this niche plus I have over 10 years of working experience with parents whose kids are in this age group (9 to 13). According to this article – Asia spending billions on tutors: study, Singapore spent US$680 million in 2008! Imagine how much more parents are spending NOW? Perhaps 1 billion dollars solely in Singapore? Who knows? :p
After doing more research and observing the local tuition trends, here is the demographic of my customers:
– Parents with children who are in Primary 5 and 6
– Parents’ age falls between 30 to 50
– Living in Singapore
– English speaking
– Internet savvy
– Already spending money on their kids by signing them up for tuition, buying Math assessment books, registering for motivational workshops. (monthly expenses per parent is estimated to be at least $100 per month and it can go up to over S$5000/ month considering the fees paid for more premium tuition services and other enrichment programmes.)
So the niche has been selected and I am going to set up my blog – my online vehicle for collection of local leads.
There will be a 3 key components:
– Free content as blog posts
– Subscribed content (Reader needs to opt in to get my free e-book)
– Paid content (Reader needs to pay to get it)
Now, let’s go!
Shocking! He Made $1000 in 5 Days! + Coaching (Last Slot)
Last week, I did a 5 day 1-to-1 email coaching with one of my students
and as predicted and guaranteed, he made $1000 in 5 days!
I am letting my student’s results speak for themselves.
Check out the email he sent me.
Click to enlarge.
Here is what he wrote in his thank you email to me.
“(I made) $1000
$500 for Web design and $500 for 3 months SEO.…
…John, thanks for your encouragement.
Will be meeting another client next week.
Hope can close another one next week.Thanks”
By following my taught method, Allan is going to close another $1000 deal next week
and that will be $2000 made in just 2 weeks.
Allan is not the only one who made money.
There are many more who made money.
One collected a $300 cheque on the 3rd day.
One collected $400 cash on the 4th day.
One more collected $100 on the 5th day.
And all of them are busy people like you and me
and they have their day job too.
If they can do it, so can you.
Now, imagine…
Imagine making $1000 a week and that is $4000 in a month’s time…
Imagine what you can buy for $4000 in your pocket!
Right now, I’m accepting another 2 more students for my paid email coaching program.
It won’t be cheap. I only want to work with serious people who are serious about
making money and making sure they succeed.
My 1-to-1 coaching programme is usually priced at $3000 for 30 days.
Read on to find out what my coaching programme consists of
and the Today Only Special Offer I am giving only to my subscribers.
In this coaching, you will learn:
all about offline consulting and it REALLY is the fastest and easiest way to
bring money (and food) home. (Proven by my student’s result)
My other best track record – one student made US$1000 within 7 days (while still schooling)
and of course, the other Italian student who made US$8000 in 30 days.
Today, I am going to handhold 2 more lucky students and
for the next 4 weeks, I am going guide them
in taking a step a day so that they will make their first sale
within the shortest time (preferably within your first 5 days).
And Offline Consulting is FASTER and EASIER than any other method
like affiliate marketing, product selling…
YES! Till you are going to make your first sale.
This is how the training works.
There will be one email a day.
Each day I will send you one email with the daily task and you
must complete it and submit your homework to me by the next day.
Yes, you have to take action, follow the steps I have told you
and complete all of them.
In that single email, you can also ask me questions related to the
daily task and offline consulting.
So, here is what you need to do to sign up:
Step 1: Make payment using the PayPal button (Today only special offer.).
Just for today, you can now sign up for my coaching at just $2000 for 60 days of coaching.
Step 2: Email me your PayPal receipt to askjohnyeo@gmail.com and we will start immediately.
Regards,
John
P.S. I will close my 1-to-1 coaching program once the last slot is filled up.
And there will be no refund for this as we have invested time in making you successful.
REAL Testimonial from my students who made REAL money:
I have heard that offline consulting is the fastest and easiest way to make a decent amount of money online.
.
Therefore, I decided to give it a try. However, I quickly realised that it is not as easy as I thought. I have tried for a few months and met a number of prospects but have never successfully closed the sale.
.
I am a subscriber of John’s newsletter. A few days ago, I receive an email from John, offering a 5 day email coaching for offline consulting.
.
And you know what? By the end of the email coaching, I have successfully closed my first client and I received a cheque of $1000.
.What I like about John’s email coaching is this:
.a) John’s method is practical and free of hype (unlike some of the WSO you find in the warrior forum)
.
b) Most importantly, it works!
.
c) John is very patient and encouraging. He also replies email very quickly.
.
I will definitely recommend others to take up John’s coaching.If I can already get so much value from John’s coaching, imagine how much more value you are going to get when you sign up for his coaching too.
.
Offline consulting is certainly one of the fastest and easiest way to make money online. 1 sale can usually mean a revenue of a few hundred to a few thousand dollars.
.
Thanks so much John.
Allan Lim
Thank you John
No doubt with this 5 day training you show me quality training and support. From day one you encourage me to succeed in this training.
.
You solve one of my big problems to provide my customers with a quality product and this encourage me to make my first sale.
.
Helping local businesses with their websites is one of the easiest and fastest ways to make money. In just 5 days I make my first $100 sale and this is a big step in my future business success.
.
Thank you again
Riaan
Join Now!
A Single Blog Which Makes $10,000/Month. Possible?
toechsner
Hi everyone,
Christmas is coming and everyone is thronging the shopping malls to get gifts for exchange. But please get the right gift!
A moment ago, one of my friends told me she got a book as a gift for Christmas exchange. She has to return it because the content is scary and not suitable for kids.
Knowing who you are giving to and whether your gift is of the right kind is important.
Similarly in blogging, understanding who you are selling to eventually is important.
Read more
Private Coaching and Apprentice Program [Now Open!]
mushroom95
Hi,
I am opening up another 2 more slots for my Private Coaching Program,
In this Coaching program, I am going to teach you the 4 methods which I am personally applying and making money from:
1. Product creation – you will get to create and have your own product
2. List building – you get to have your own list of subscribers who you can sell to
3. Blog flipping – you get to build and manage a blog of your favorite topic and make money from it
Plus, you will learn how to flip and sell it for a profit.
4. Facebook marketing – you get to leverage on the power of Facebook and get a list of loyal fans supporting you and possibly, buying from you
I will cover one topic every 3 months so that by the end of the 12 months, you are skilled in using these 4 methods and have more than one income stream.
I will support you for 12 months.
If you’re looking for a complete business system for creating consistent monthly income stream while working from home starting from the beginning of 2011, this paid Private coaching is the one for you!
The seats are very limited and there are only 2 slots left.
So if you are sure this program is the right one for you,
sign up now by emailing me at askjohnyeo @ gmail.com to apply.
John
P.S Bonus for this month – I have included another business model – offline consulting in the coaching which has made my student US$8000 within 30 days.
P.P.S. All applicants will have to go through my interview phase.
P.P.P.S. Check out the 22 posts with testimonials and track records of my students!
Plus the product launches I have successfully helped in and I am always in the top 10 among other bigger players.
He made US$397 while having his lunch
Hi, 2 days ago I posted about how these 2 methods are the easiest ways to make money from blogging and how this guy who sold his first blog for $397. Yesterday. he sold another one for the same price.
What is interesting is he made the sale while having his lunch and he was out relaxing and he was going to catch the movie – Megamind.
Here are his earnings report:
His revenue for this week is US$794! (about S$1,070)
His profit is going to cross $1000! (not forgetting he can sell more service to his customers)
Not bad for a 2 days’ effort and having freelancers to do your work and you just collect money.
Here is how he describer his overall experience:
“Yeah man! That’s the best part… Collecting all my “winnings” all sitting in front of my computer, with the fan blowing at me! LOL!”
John
P.S: I am having an Internet Marketing apprenticeship program. The duration of the program is 3 months (min) – 6 months (max).
We meet up on skype only once a week for assignments and can still work from home. Email me at askjohnyeo @ gmail.com to sign up to be interviewed.
2011 is going to be a Profitable year for YOU!
800% ROI in only 4 days for Blog Flipping Coaching!!!
Last week, we had our blog flipping coaching class and it has been an AWESOME experience!
One of our students, John Tan diligently carried out what we covered during the 2 days coaching program and 4 days later, he has made over US$750!
Here is how he did it!
Read more
[Blog Flipping Live Case Study] Day 3
Day 3:
The number of views are increasing and so are the number of bids.
Here are the changes:
Number of views: 44 to 71
Bid: $1 to $60
Number of Bids: 1 to 3
Now, what Aljiro needs to do is to be alert and available when a new bid is being placed. The owner will need to manually approve the bid.
Read more
