A fair bit of marketing is done through email marketing nowadays. You know, making use of autoresponders to send emails to your subscribers. It seems like the easiest, most efficient thing to do right?
Problem is, myself like many other marketers before me found that loads of emails were landing up in the spam mail boxes, accidentally being marked as spam or having no one read them at all!
It was a frustrating situation and I had to keep telling my subscribers to check their mailboxes, especially the spam mail, to see where my follow up emails had landed.