How to Generate Leads for Local Businesses Using Blogs – Case Study

 date September 16, 2012    comments  1 Comment   postedby 

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On 18/7/2012 (Wednesday), I have decided to do an online experiment – an experiment to help business owner to leverage on the internet and to collect local leads using blogs.

Business owners include plumbers, piano teachers, violin teachers, tutors, interior designers, carpenters, furniture shop owners, doctors, chiropractors and so on. The list goes on and on.

One of the major obstacles they face is getting new leads. Without new leads, there won’t be any new customers to sell to and their businesses will die a slow (sometimes painful) death. Most small business owners are very busy managing their daily business affair. So most do not have a proper marketing system to help them get new leads.

In Singapore where I am staying, the common online marketing strategies that business owners use are listing on coupon sites such as Groupon, listing on online classified ads and directories, using Google Adwords and Facebook Ads.

These strategies will ONLY work if you have a proper product funnel. Most just signed up for these programmes and hope they get LOTS OF Customers and LOTS OF $$$. But it seldom works this way. Let me share with you why. Listing on coupon sites like Groupon is bad for small businesses and most owners are going to lose money. Listing on online directories is not ideal too as their ad is competing against thousands of other ads. Most have underperforming ads. Using Google Adwords and Facebook Ads is going to burn a BIG hole in their pocket as too as most use them blindly by not optimising the ads, the squeeze pages and lowering the cost per click.

So possibly, using blogs to reach out to customers may still be one of the most cost-effective (I didn’t say free) methods to educate your customers, to get them to buy from you and to build a strong following.

So what is this online specifically about?

Even though I have started this experiment about 2 months ago and it is still ongoing, I really want to share with you what I did, the challenges I face, the results I gotten (small, big or none) and the steps I took to solve some of the problems I face. I am also sharing what I had been doing due to the good response I had gotten for the 3-parts Niche Tutorials.

When I first started, I have no idea if everything is going to be ok:

Honestly then, I have no idea if it would have worked or not. There were many factors to consider such as category of your niche, competition of keywords, type of customers, spending per customer, whether they will buy online and even if they buy online, what kind of products/ services they really want and how much they are willing to spend.

Looking through all these unknowns had given me a BIG headache and I was scared too – scared to have created an experiment which had a negative outcome and to hear my readers booing at me.

I was hesistant then but my buddy, David from “Learn Niche Marketing” encouraged me to start this experiment so as to prove that lead generation using blogs REALLY works. So now, I decided to create this case study and share it with you.

Well, since this is just an experiment and whatever happens, it will be for the fun of it, right?
Plus by sharing what I did, perhaps you will be able to tweak my methods and develope your personal strategies to help your local business.

 

Choosing my niche:

So I have decided to go into a niche which I really love – Math Niche. Having background in children’s education psychology, my strength (beside coaching and internet marketing) is teaching students and helping them to drastically improve their academic results within a very short time frame.

As the Math niche is very wide, ranging from pre-school Math to University Math, I must narrow it down further to Primary school Math. I chose this niche because I already know parents are spending a lot of money in this niche plus I have over 10 years of working experience with parents whose kids are in this age group (9 to 13). According to this article – Asia spending billions on tutors: study, Singapore spent US$680 million in 2008! Imagine how much more parents are spending NOW? Perhaps 1 billion dollars solely in Singapore? Who knows? :p

After doing more research and observing the local tuition trends, here is the demographic of my customers:
– Parents with children who are in Primary 5 and 6
– Parents’ age falls between 30 to 50
– Living in Singapore
– English speaking
– Internet savvy
– Already spending money on their kids by signing them up for tuition, buying Math assessment books, registering for motivational workshops. (monthly expenses per parent is estimated to be at least $100 per month and it can go up to over S$5000/ month considering the fees paid for more premium tuition services and other enrichment programmes.)

So the niche has been selected and I am going to set up my blog – my online vehicle for collection of local leads.

There will be a 3 key components:
– Free content as blog posts
– Subscribed content (Reader needs to opt in to get my free e-book)
– Paid content (Reader needs to pay to get it)

Now, let’s go!

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The Forbidden Truth About Essay Writing for Me Uncovered by a specialist

 date January 10, 2019    comments  Comments Off on The Forbidden Truth About Essay Writing for Me Uncovered by a specialist   postedby 

The Forbidden Truth About Essay Writing for Me Uncovered by a specialist

A proven means to be arranged Next, writing essays is a recognised approach to be always an individual that is self-disciplined. You are going to have lot of points to discuss when you plan your essay and jot down the points you’re likely to go over in your draft. Now, centered on just just how many pages your essay must certanly be, simply focus on a area at once and gives some proof. Inside my experience, descriptive essays are just hard when it comes to determining precisely what items to talk about. The actual step that is first composing a descriptive essay would be to pick your subject.

Understanding Essay Writing through a very first time quickly for me the best method to summarize an essay is to begin by reading it. Consequently, you have finally sat right down to write your essay that is probably due as soon as possible. Read more

Abortion Essays – Write Them or Buy Them from Us?

 date January 9, 2019    comments  Comments Off on Abortion Essays – Write Them or Buy Them from Us?   postedby 

Abortion Essays – Write Them or Buy Them from Us?

Will need to publish many abortion essays and still unsure how to do it? Otherwise you simply just Read more

Clear-Cut Products For College Essay – Insights

 date January 9, 2019    comments  Comments Off on Clear-Cut Products For College Essay – Insights   postedby 

Classes essays are generally required contained in the application process for connection to a course of study on a college, university, graduate and also business school. In the classes essay you need to clearly condition your reasons for applying for your course or to the company, how you think you will gain and what contribution you certainly will make to the course. Considering that it is such an important the main application process you need to take the utmost care when writing your admission essay to help make this both informative and interesting.

Ones own admission essay needs to look into revealing more about people, your strengths, your chance to deal with a particular situation, precisely how studying the particular subject you’ve chosen fits with your own goals, together with what you can contribute to your course. Stick to the topic or subject provided in any pointers and this all helps to produce a better picture of for you to be selected for entrance.

Before you finish writing ones own admission essay you should invest some time proofreading and editing each draft to check that the transliteration and grammar you have made use of is correct. This reading process is critical to firm up your final version, again you are comfortable that the type you have is your best operate, you are ready to submit the following with any other required information.

The essay supplies the admissions selection panel by means of additional insights into your motivation for applying together with, in many cases; the admission dissertation is used as a deciding issue when there are a number of corresponding candidates who have applied to this university. You will be able to find targeted guidelines that have been issued with the college or business the school that you are applying to, and you should study these very carefully to make sure most people stick to the guidelines.

You must aim to include new facts that will help inform the decision of the selection panel, as including aspects such as your LAY and GRE scores fails to offer anything new to improve your application. They will already know the following from your resume and the educational details that you have previously submitted. An important point to note is normally that you do not need to unnecessarily praise the university and everything that it can do for the kids, as the selection committee are already fully aware of this. Several prospective students fall into that trap, so be careful!

When you are writing your admission essay one must always demonstrate your ability to rationally arrange your thoughts and organize these coherently in your writing. Therefore, it is very important that the dissertation reflects your creative side and captures and makes the attention of the person who is reading it.The information you include in your admission essay has to serve the twice purpose of showing you within a positive light and also providing details to the selection panel as to why you want to pursue the course that you have applied for.

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Convenient Secrets For Admission Essay – For Adults

 date January 9, 2019    comments  Comments Off on Convenient Secrets For Admission Essay – For Adults   postedby 

Authoring an admission essay can be a challenging task when you are thinking about the importance of this in relation to ones future prospects. As ones own admission essay will be one of many deciding factors for classes to the college or internet business school that you are applying to, it’s best to ensure that you submit your best operate.

The presentation of your composition should be very neat in addition to original. Some applicants choose hand write their documents but for the sake of neatness you should type out your essay so that it is actually clean and legible. If ever the essay looks untidy, it will automatically give the reader a bad impression about you.

The excessive entry to words that are not applied to regular communication will not necessarily impress the reader, consequently be careful if you decide to include those. The essay should be very clear and leave out unnecessary adjectives as these can make it noise too loose. Overall, a essay should be informative and interesting whilst also being concise.

If you want your admission essay to stand out, it’s very important that you make it both different and original. You want to generate your essay different from several others that the selection committee will see and adding an amount of humor and a personal contact is one way of doing this, as long as you stick to the topic specified.

You should read and re-read a essay to check that the sentence structure you have used is accurate. Reading your essay out loud is also a good way of looking at to see if it reads well. Ask a family member to disclose your admission essay using a critical eye, as they could possibly suggest some improvements Usually build in time to your arrange for proof reading and additionally rewriting to correct and shrink your final version, for the reason that this is vitally important to make your admission essay stand out.

The admission article should have a strong logical process and a coherent structure that will clearly articulates your ideas. That language of the essay should be simple and clear and turn successful in conveying that ideas without leading to every ambiguity.

Almost all colleges and business schools provide guidelines how to write the admission article and you should stick to the guidelines them to provide, whilst also making your essay unique in order that it stands out. The essay ought to reflect your creative side – without going over the top, of course.

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Step-By-Step Critical Elements For Essay Writing

 date January 9, 2019    comments  Comments Off on Step-By-Step Critical Elements For Essay Writing   postedby 

When writing a composition the work is very simplified with an guitar like the io2 digital note down. It is extremely versatile and can be taken on any type of paper. They can be ideal for taking notes on a meeting, for post-it tips or just jotting down ideas for your composition. The handwritten material can be transferred to a PC for typewritten paperwork. The software included is great for performers and those who doodle, and need to create graphs, charts, and even add to architecture designs by being able to change designs, control the width in the pen strokes and then copying them to formats such as JPEG.

The io2 pen, as a result of Logitech has memory that will store up to 40 pages with the ability to search and manage your files. The io2 pen is compact, with the feel of a regular pen. It may look like a coop, but built-in software provides many PC functions producing your job to transfer arrangement writing to your PC a lot faster.

Whether using the io2 pen, a digital writing protect or tablet, the artist, professional, students, or average women alike no longer need to care about wet and torn forms, lost files, misplacing ringbinders, empty pens. The market provides digital products with built-in software or software to add to fit the needs of us most. Writing a composition, when musical, essay or thesis no longer has to be a battle with lost notes, piles associated with wasted paper.

These conditions are now solved through the array of choices available with the handheld writing pad that will meet any budget. One of the best functions is the dreaded computer crash or the damaged disk which can no longer be used. While using the new digital technology all sorts of things is stored and stored for an easy find subsequently eliminating the loss of hours with work.

We have all sat through reports when the presenter uses a particular easel or another type of waterless erase board. The electronic digital technology now allows the presenter to use the handheld writing pad to send notes, data, graphs by a hand held digital writing pad to a presentation easel or even screen. The data can be saved in PDF, HTM and also other popular forms, then e-emailed or printed out. Professors can use the same technology inside classroom with the convenience of not having to stay stationary or the particular problem with using transparencies with a projector.

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Uncovering Factors Of Custom Writing

 date January 9, 2019    comments  Comments Off on Uncovering Factors Of Custom Writing   postedby 

A great essay makes a lasting impression on the reader concerning your thoughts. It is imperative that this ideas chosen are clear to the writer’s thoughts. Some custom essay is meant to mention a topic in details and has now to be written a demanding attention to fact. Now most people look at the basics of documents in general.

Make the human body descriptive and clear. Use multiple paragraphs if vital. A custom essay offers details embedded into the subject matter and those details have to be spoken of separately. The use of details could be strengthened by using valid samples. Do not hesitate to quote experts on the topic in addition to make sure that appropriate references are generally included. Attach a bibliography at the end of the essay if you should. Make sure that you address the topic faithfully.

The introduction of an essay is where the blogger ushers in the central idea behind the essay. It might just very well contain some particulars and a basic idea of the remaining part of the essay. For a tailor made essay meant for evaluation make sure that the topic is researched to begin with. Do not hesitate to write and re-write the essay after you have researched the topic of the custom essay well enough.

Practise of editing your own job becomes difficult sometimes. Examine it out loud so that the compact fallacies of punctuation in addition to spelling errors come to your notice. Using a word processing tool on a computer additionally helps in polishing this custom essay. The bibliography if any comes afre the wedding of an essay. You can also get note of any sources used.

The expository type essay that points out a certain topic to the visitor. It follows the most basic dissertation structure; the introduction, your physique and the conclusion. The only original feature of this type of customized essay is the body in the essay which contains arguments of reason.

The narrative custom essay type provides more of the writer’s encounters; it doesn’t always imply that it’s to be in first person narrative. Provocative essays come in hassle-free when describing products and services. The entire body of the essay contains particulars and experiences related to active issues. In this type of article plagiarism must be avoided.

The conclusion shows the significance with the point that is made in this essay. This is a checkpoint to your reader. A brief on what was discussed in the essay in addition to what conclusion was climbed to, in other words you have to summarize that essay and your viewpoint. A brilliant way of ending a custom essay is with future recommendations or the adept mention of the a larger issue at hand. It’s going to make the reader believe that on the topic.

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Real-World Solutions Of Homework Across The Uk

 date January 8, 2019    comments  Comments Off on Real-World Solutions Of Homework Across The Uk   postedby 

Some candidates individual point of view should be narrated through the supervision essay. A successful essay could be written only if one deciphers all the details of the instruction packets and is essential to write a reputable management essay. Instructions offered are to be kept in mind while authoring this. Decide what you will talk over in your paper. Your issue should be supported with the proven fact that are built up. Take selling point of other sources linked to the following topic.

Investigation and additionally expansion is a vital a part and understanding the topic could ensure the proper assimilation together with deeper teamwork. Subject ought to be thoroughly examined from completely different perspectives, for this to happen consider other authors who have published on the same subject. Every idea behind a subject should be able to analyse the subject and bring out the gender chart about that particular subject in the even manner.

You should also try to bring out the various instances which impact a topic which will also ensure a better understanding of the subject and its various topics. That subjects will be from a several series of subjects such as company fundamentals, economics, advertising, person resource, supply chain, surgical treatments, customer relationship and a lot of people. The different compliances provided to get design must be in set to the subject or individual.

The reading review will assist to understand the many other viewpoints of the area of interest which make sure better story of the topic and get so that you can insight of a subject plus the topic. The topic is assessed from different angles which improve its propagations and insights. The topic coherences are generally recognized to guarantee better higher level of contact with the different elements of paper. The subject and topic you are using should be discussed and analysed through various stages in the essay.

Business article is an extremely challenging paper that discusses the position with communal and financial mindset. The impact of a theme and the paper is extremely fundamental to enhance the paper and different elements will impact very much for paper.

An introduction is mostly a major part of any supervision essay which actually grabs the attention of the reader. Good insight into the subject displays your capabilities and to meet this one needs to provide an commencing paraphrase, some information, estimates and anecdotes.

The benefits and preliminary aspects of an issue should be understood in order that a number of differerent drill downs are maintained consistently and make sure better penetration of a subject. This is of such features might light up the different coherences that will need to be stated.

The scale of puncture of a subject should be remarkably understood and recognize multiple examples the paper is normally subjected to contract. The achievements of the paper will be chosen upon by the efforts that will go into the making of it. The higher viewpoint is to make sure a much better deal of role with the financial standpoint.

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