How to Generate Leads for Local Businesses Using Blogs – Case Study

 date September 16, 2012    comments  1 Comment   postedby 

You can download the ebook version of this post.
Right click and Save target as.

On 18/7/2012 (Wednesday), I have decided to do an online experiment – an experiment to help business owner to leverage on the internet and to collect local leads using blogs.

Business owners include plumbers, piano teachers, violin teachers, tutors, interior designers, carpenters, furniture shop owners, doctors, chiropractors and so on. The list goes on and on.

One of the major obstacles they face is getting new leads. Without new leads, there won’t be any new customers to sell to and their businesses will die a slow (sometimes painful) death. Most small business owners are very busy managing their daily business affair. So most do not have a proper marketing system to help them get new leads.

In Singapore where I am staying, the common online marketing strategies that business owners use are listing on coupon sites such as Groupon, listing on online classified ads and directories, using Google Adwords and Facebook Ads.

These strategies will ONLY work if you have a proper product funnel. Most just signed up for these programmes and hope they get LOTS OF Customers and LOTS OF $$$. But it seldom works this way. Let me share with you why. Listing on coupon sites like Groupon is bad for small businesses and most owners are going to lose money. Listing on online directories is not ideal too as their ad is competing against thousands of other ads. Most have underperforming ads. Using Google Adwords and Facebook Ads is going to burn a BIG hole in their pocket as too as most use them blindly by not optimising the ads, the squeeze pages and lowering the cost per click.

So possibly, using blogs to reach out to customers may still be one of the most cost-effective (I didn’t say free) methods to educate your customers, to get them to buy from you and to build a strong following.

So what is this online specifically about?

Even though I have started this experiment about 2 months ago and it is still ongoing, I really want to share with you what I did, the challenges I face, the results I gotten (small, big or none) and the steps I took to solve some of the problems I face. I am also sharing what I had been doing due to the good response I had gotten for the 3-parts Niche Tutorials.

When I first started, I have no idea if everything is going to be ok:

Honestly then, I have no idea if it would have worked or not. There were many factors to consider such as category of your niche, competition of keywords, type of customers, spending per customer, whether they will buy online and even if they buy online, what kind of products/ services they really want and how much they are willing to spend.

Looking through all these unknowns had given me a BIG headache and I was scared too – scared to have created an experiment which had a negative outcome and to hear my readers booing at me.

I was hesistant then but my buddy, David from “Learn Niche Marketing” encouraged me to start this experiment so as to prove that lead generation using blogs REALLY works. So now, I decided to create this case study and share it with you.

Well, since this is just an experiment and whatever happens, it will be for the fun of it, right?
Plus by sharing what I did, perhaps you will be able to tweak my methods and develope your personal strategies to help your local business.


Choosing my niche:

So I have decided to go into a niche which I really love – Math Niche. Having background in children’s education psychology, my strength (beside coaching and internet marketing) is teaching students and helping them to drastically improve their academic results within a very short time frame.

As the Math niche is very wide, ranging from pre-school Math to University Math, I must narrow it down further to Primary school Math. I chose this niche because I already know parents are spending a lot of money in this niche plus I have over 10 years of working experience with parents whose kids are in this age group (9 to 13). According to this article – Asia spending billions on tutors: study, Singapore spent US$680 million in 2008! Imagine how much more parents are spending NOW? Perhaps 1 billion dollars solely in Singapore? Who knows? :p

After doing more research and observing the local tuition trends, here is the demographic of my customers:
– Parents with children who are in Primary 5 and 6
– Parents’ age falls between 30 to 50
– Living in Singapore
– English speaking
– Internet savvy
– Already spending money on their kids by signing them up for tuition, buying Math assessment books, registering for motivational workshops. (monthly expenses per parent is estimated to be at least $100 per month and it can go up to over S$5000/ month considering the fees paid for more premium tuition services and other enrichment programmes.)

So the niche has been selected and I am going to set up my blog – my online vehicle for collection of local leads.

There will be a 3 key components:
– Free content as blog posts
– Subscribed content (Reader needs to opt in to get my free e-book)
– Paid content (Reader needs to pay to get it)

Now, let’s go!

Read more

Dealing with Extreme Nervousness

 date July 20, 2019    comments  Comments Off on Dealing with Extreme Nervousness   postedby 

Dealing with Extreme Nervousness

You understand how some kids are actually scared of dogs? Dogs could be the many loving animals in nature—but if a child that is little scared or functions weird, dogs can sense it, and so they might bark rather than wagging their tails. Together with more they bark, the greater amount of frightened the kid might be, and so the chance of these friends that are becoming to absolutely absolutely nothing. Performs this sound a little such as your dating life?

Does your nervousness about dating cause you to work only a little weird and frighten down dudes or girls who will be enthusiastic about you? As grownups, just about everybody has learned exactly just how dogs act, so we’re comfortable around them, even though they’re strangers to us—and they reward us through getting over their guard-dog mentality being our buddies. Read more

Develop an united Team Intranet in Bing Sites

 date July 20, 2019    comments  Comments Off on Develop an united Team Intranet in Bing Sites   postedby 

Develop an united Team Intranet in Bing Sites

By Matthew Guay

Creating a website that is new as an impossibly difficult task, something that’d take a couple of hours at most readily useful and some weeks or months at worst. You had never create a new internet site simply to generally share a couple of reports or reveal a task you are focusing on.

You might, nevertheless. Because of the newly redesigned Bing Sites—one of Bing’s most useful yet least known apps—you can build a website that is full free in mins. Read more

Russian Womens For Marriage – review

 date July 19, 2019    comments  Comments Off on Russian Womens For Marriage – review   postedby 

1. She is actually also lovely for you

All females feel like ladies, however Russian females feel like deities. Effectively, nearly. Russian girls’s knockout elegance is among the best common fashions regarding all of them. Although one have to accept that the fashion is actually certainly not that much gotten rid of coming from fact –– Russian females perform pay for an excessive quantity of your time as well as interest to just how they appear. Using your heels to take the rubbish out? Applying total make-up only to bulge to the store? Yes, as well as why certainly not? (Our company perform, incidentally, recognize why they carry out that). And also however, it is their partners that will definitely must spend for all this appeal, both practically and also figuratively speaking.You will certainly be actually frequently shocked– as well as might end up being concerned-at – the constant your partner draws in coming from her fans. Her lots of containers as well as containers on the washroom rack will certainly incredibly rapidly crowd out your singular antiperspirant and also is going to at some point begin becoming on your crown while you take your downpour. Additionally, a girl like that will definitely be actually a continuous resource of fear, and also every so often you will definitely must contest her (perhaps along with your firsts or even in Instagram remarks, however you will definitely need to ). In short, bid farewell to the peaceful lifestyle.2. On the bonus edge, you will definitely be actually effectively”The technique to a male’s center is actually with his tummy”Myriad Media Every Little Thing depends upon self-constraint, obviously, yet the appeal to land eventually in the kitchen area as well as never ever leave its own
comfortable boundaries

are going to simply increase along with opportunity. Things is actually that gals in Russian loved ones are actually raised coming from a very early grow older to feel one gem of knowledge:” The method to a male’s soul is actually by means of his tummy. “Basically, this suggests that if you prepare poorly or even insufficient, your sweetheart is going to leave you for the gal adjacent. Despite just how you or even your Russian girl believes concerning these events coming from previous centuries, eventually she are going to make an effort to encompass you along with a wall structure of hot cakes (supplied she is actually definitely in to you anyhow). You could be certain that whatever will definitely be actually carried out on a Russian range. If she brings in borsch, it will certainly in a five-liter pan. If it is actually mixed greens, there are going to be actually a container of

it. As well as if she roasts chicken, there will certainly be actually a complete cooking holder of it. As well as perform certainly not forget her household. They don’t forget”the belly policy”also. A check out to your sweetheart’s loved ones are going to entail a lush dish lasting a minimum of 3 hrs. I presume you have actually presently reckoned that aside from falling for your partner you will certainly likewise must fall for Russian dishes. All the a lot more thus due to the fact that she is actually probably to assess your passion for her through exactly how selflessly and also voluntarily you consume her meals.3. She is going to be actually complicated to do away with & hellip; & hellip; if she has actually picked you. Your Russian girl will definitely become your buddy, your companion, your physician, your elegance expert, psycho therapist fighting

companion. All your opportunity today comes from her, she assumes. Whatever(actually every little thing)will definitely be actually compromised at the church of your connection. Background keeps in mind exactly how in the 19th century Russian ladies observed their ousted spouses to Siberia. Therefore perform certainly not count on that you will definitely have the ability to terrify your Russian partner along with difficulty. If you begin claiming to become helpless, you will definitely even the score a lot more treatment and also psychological help. And also afterwards, she is going to certainly not leave you. Certainly never.4. You will definitely must be actually tough continuously In the 21st century she can easily still locate possibilities to present the durability of her personality Getty Images A Russian lady areas durability. Deep-seated inside, she is actually individual, however also she performs certainly not constantly discover this quick and easy. Genetically, she is actually set– as kept in mind through Russian authors back in tsarist opportunities–“to get into a residence aflame and also to stand up a striding equine. “In the 21st century she can easily still

discover chances to present the toughness of her personality. As an example, she will definitely grab a 20-kg plan of pet meals up the steps to the 10th flooring and also – will definitely certainly not request for help.With a female like that, you require to become scalp – and also shoulders over her constantly, so a little bit of. Each ethically as well as actually. As opposed to manicure scisserses or even a cashmere shirt, you might must go out your exercise, pliers or even a port (she are going to enjoy it ).5. You are going to certainly not have the capacity to conceal coming from her She is actually certainly not a James Connection lady. She is actually a female James Guaranty. You are actually searching for terms to inform her regarding your forthcoming workplace event on Friday, however she presently understands where, when as well as along with whom you are actually going. She possesses every thing on file. She performs certainly not find her stalker-like security of your social media network profiles as a

transgression of your individual area or even right to personal privacy. She is actually just counting on traits if you want to avoid all of them coming from drawing out of management. Yes, probably she performs it in an eccentric method, yet this as well originates from creations of experience.Living parallel along with loved ones or even various other loved ones in twenty straight gauges of room is actually one thing that an individual birthed in Russia is actually made use of to– in Soviet opportunities, this was actually the adventure of many individuals. Pinched with each other in confined ailments, folks experienced institution as well as college, joined passion, obtained gotten married to, brought to life kids and also increased grandchildren. Someplace in the process, the principle of “individual room”was actually at times lost.There are actually benefits

as well, though. If you lose one thing or even neglect your Facebook profile, you recognize whom to talk to & hellip; 6. She regularly wishes to obtain wed Russian ladies are actually – very major concerning partnerships. Getty Images Russian females are actually remarkably severe regarding partnerships. The need to get married to asap is actually occasionally what they genuinely prefer, and also often it is actually simply the outcome of popular tension(in 2014, 78 per-cent of Russians thought that ought to be actually wed

as opposed to in a connection). Somehow, your Russian girl is actually probably enthusiastic to receive wed as well as is actually expecting a

proposition. In her mind, she possesses actually

decided on labels for your little ones, selected the colour of window curtains for your potential property, selected

the species of your potential pet as well as chose which times of the full week you are going to be actually seeing her mom with each other.7. You are going to must startle her It is actually certainly not real that she requires to become offered gifts regularly(although it might seem to be therefore initially ). However, unconsciously a Russian female thinks that a bright gathering point is actually certainly not persuading sufficient by itself. That is actually why she is going to anticipate a lot more sizable evidence of your commitment, and also you ought to await this. Simply put, she intends to be actually shocked, delighted and also gotten progressively. The tip of a considerable royal prince is actually somehow heavily housed psychological of Russian goddesses.Finally, if you are actually blessed to possess a Russian sweetheart, right here is actually– only just in case -some insight on just how

to wed her. If making use of any one of Russia Beyond’s information

, mostly or even completely, regularly give an energetic link to the authentic product.

Buy Russian Wife

 date July 18, 2019    comments  Comments Off on Buy Russian Wife   postedby hooks up lonesome souls!

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you can try this out

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Yet such outdated lifestyle concerns put on’& rsquo; t imply that Slavic women wear & rsquo; t go after occupation aspirations. Intelligence is among their fortes. A lot of women in Ukraine and also Russia are actually college grads. Going out with a Russian female, you will certainly manage to delight in the provider of certainly not simply a rather woman yet an intelligent communicator, that understands just how to maintain her buddy curious. Nevertheless, as a female searching for a male to get married to, she is going to be actually counting on a well-mannered technique. She may be both a committed significant other and also buddy. As well as the finally, a Slavic female is actually a zealous fan. She recognizes a number of methods to offer you memorable delight.

Dating on the web varies coming from making an effort good luck along with a conventional relationship firm. If you made a decision to search for Russian girls for marital relationship online, you a lot better recognize some customs and also legislations of dating websites. will certainly inform you regarding all of them.

On-line outdating doesn’& rsquo; t contrast considerably coming from real-life one, yet it possesses a number of attributes. Initially, it’& rsquo; s much better to describe what your targets are actually as well as permit your partner learn about all of them. Every girl searching for other half wishes to know if her on the internet buddy possesses major objectives. If you prefer to wed a Russian female, do not hesitate to discuss that. Many girls that utilize dating internet sites region presently particular regarding what type of partnership they find. And also they read through males like available manuals, therefore concealing your real objectives succeeded’& rsquo; t obtain you much. If your companion notifications just about anything doubtful, you’& rsquo; ll certainly never learn through her once again. Following point you ought to understand is actually that no Slavic gal will consent to get to know face to face after a number of teasing e-mails. Therefore as soon as you discover your own self an on-line companion, you’& rsquo; re embeded Russian going out with conversation a minimum of for a number of months.

Other than that, you shouldn’& rsquo; t anticipate soldiers of songs to create you when you make an account. You possibly gained’& rsquo; t be actually obtaining information like, “& ldquo; I & rsquo; m searching for a guy” to wed me. & rdquo; Select a couple of pleasant discussion beginners as well as prepare yourself to wow.

As soon as you prepare to create the following action, you need to have to settle on that explores whom. Your brand new partner is going to undoubtedly rejoice to listen to that you are actually mosting likely to pertain to her. However she is going to be actually also gladder if you welcome her to your nation, though you might must deal with the traveling costs. There is actually absolutely nothing to stress over! This doesn’& rsquo; t way that your friend is actually mercantile or even one thing. You put on’& rsquo; t must welcome her if you wear’& rsquo; t seem like performing it. Besides, these women are actually as well simple to allow such suggestions in any case.

Right now allow’& rsquo; s chat a little concerning subject matters you can easily cover along with your friend. As our team stated previously, these girls can easily chat nearly just about anything and also take pleasure in knowing one thing brand new, though you ought to stay away from reviewing sexual activity. Consider that you’& rsquo; re managing a Russian singular trying to find marital relationship, certainly not an individual to have a ball. Therefore allow manners help you.

That’& rsquo; s regarding it! These ideas must aid you reconcile our company and also discover a really good wife. Our company wish our site will certainly aid you locate what you are actually seeking. Appreciate our remain at!

Just how to Take CBD Oil Drops

 date July 18, 2019    comments  Comments Off on Just how to Take CBD Oil Drops   postedby 

Just how to Take CBD Oil Drops

CBD Oil items are the most form that is popular of available on the market today. CBD oils are offered in a number of flavors and dosages which will make it the perfect item for both experienced and novice users of cannabidiol. But, there is certainly one big error both brand new and current users frequently make They are not using it correctly when it comes to CBD oil.

Using CBD oil might seem like a easy process to most, but the fact is that CBD oil is supposed to be ingested sublingually meaning you will find really particular but simple actions you ought cbd tincture to be after whenever CBD that is taking oil.

What’s Sublingual CBD? Read more

How to React When You’re Caught Having Sex around College

 date July 16, 2019    comments  Comments Off on How to React When You’re Caught Having Sex around College   postedby 

How to React When You’re Caught Having Sex around College  

There are almost limitless pro Read more

Ten Great Things about Dating in Your 40s and 50s

 date July 16, 2019    comments  Comments Off on Ten Great Things about Dating in Your 40s and 50s   postedby 

Ten Great Things about Dating in Your 40s and 50s

For those of you in your 40s or 50s who’re recently divorced, widowed, or just wanting to re-partner, dating once more can be daunting. Possibly it is been a little while because you’ve been “on the market”. You might think and behave like a 25-year-old, but your seasoning informs another story and could really enhance the possibilities to achieve your goals.

The truth is that dating does alter whenever you get older…and, in lots of ways, for the higher. Read more

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