How to Generate Leads for Local Businesses Using Blogs – Case Study

 date September 16, 2012    comments  1 Comment   postedby 

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On 18/7/2012 (Wednesday), I have decided to do an online experiment – an experiment to help business owner to leverage on the internet and to collect local leads using blogs.

Business owners include plumbers, piano teachers, violin teachers, tutors, interior designers, carpenters, furniture shop owners, doctors, chiropractors and so on. The list goes on and on.

One of the major obstacles they face is getting new leads. Without new leads, there won’t be any new customers to sell to and their businesses will die a slow (sometimes painful) death. Most small business owners are very busy managing their daily business affair. So most do not have a proper marketing system to help them get new leads.

In Singapore where I am staying, the common online marketing strategies that business owners use are listing on coupon sites such as Groupon, listing on online classified ads and directories, using Google Adwords and Facebook Ads.

These strategies will ONLY work if you have a proper product funnel. Most just signed up for these programmes and hope they get LOTS OF Customers and LOTS OF $$$. But it seldom works this way. Let me share with you why. Listing on coupon sites like Groupon is bad for small businesses and most owners are going to lose money. Listing on online directories is not ideal too as their ad is competing against thousands of other ads. Most have underperforming ads. Using Google Adwords and Facebook Ads is going to burn a BIG hole in their pocket as too as most use them blindly by not optimising the ads, the squeeze pages and lowering the cost per click.

So possibly, using blogs to reach out to customers may still be one of the most cost-effective (I didn’t say free) methods to educate your customers, to get them to buy from you and to build a strong following.

So what is this online specifically about?

Even though I have started this experiment about 2 months ago and it is still ongoing, I really want to share with you what I did, the challenges I face, the results I gotten (small, big or none) and the steps I took to solve some of the problems I face. I am also sharing what I had been doing due to the good response I had gotten for the 3-parts Niche Tutorials.

When I first started, I have no idea if everything is going to be ok:

Honestly then, I have no idea if it would have worked or not. There were many factors to consider such as category of your niche, competition of keywords, type of customers, spending per customer, whether they will buy online and even if they buy online, what kind of products/ services they really want and how much they are willing to spend.

Looking through all these unknowns had given me a BIG headache and I was scared too – scared to have created an experiment which had a negative outcome and to hear my readers booing at me.

I was hesistant then but my buddy, David from “Learn Niche Marketing” encouraged me to start this experiment so as to prove that lead generation using blogs REALLY works. So now, I decided to create this case study and share it with you.

Well, since this is just an experiment and whatever happens, it will be for the fun of it, right?
Plus by sharing what I did, perhaps you will be able to tweak my methods and develope your personal strategies to help your local business.

 

Choosing my niche:

So I have decided to go into a niche which I really love – Math Niche. Having background in children’s education psychology, my strength (beside coaching and internet marketing) is teaching students and helping them to drastically improve their academic results within a very short time frame.

As the Math niche is very wide, ranging from pre-school Math to University Math, I must narrow it down further to Primary school Math. I chose this niche because I already know parents are spending a lot of money in this niche plus I have over 10 years of working experience with parents whose kids are in this age group (9 to 13). According to this article – Asia spending billions on tutors: study, Singapore spent US$680 million in 2008! Imagine how much more parents are spending NOW? Perhaps 1 billion dollars solely in Singapore? Who knows? :p

After doing more research and observing the local tuition trends, here is the demographic of my customers:
– Parents with children who are in Primary 5 and 6
– Parents’ age falls between 30 to 50
– Living in Singapore
– English speaking
– Internet savvy
– Already spending money on their kids by signing them up for tuition, buying Math assessment books, registering for motivational workshops. (monthly expenses per parent is estimated to be at least $100 per month and it can go up to over S$5000/ month considering the fees paid for more premium tuition services and other enrichment programmes.)

So the niche has been selected and I am going to set up my blog – my online vehicle for collection of local leads.

There will be a 3 key components:
– Free content as blog posts
– Subscribed content (Reader needs to opt in to get my free e-book)
– Paid content (Reader needs to pay to get it)

Now, let’s go!

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Irish Brides – Reviews associated with the Top 10 online dating sites for Jewish Singles

 date March 29, 2020    comments  Comments Off on Irish Brides – Reviews associated with the Top 10 online dating sites for Jewish Singles   postedby 

Irish Brides – Reviews associated with the Top 10 online dating sites for Jewish Singles

Irish brides would be the many amazing and funny feamales in the planet!

St. Patrick’s is all what you know about Ireland day? This really is an amazing nation! With this agency mail that is irish brides you are able to learn more about any of it! When you have maybe not had the oppertunity to locate love for a long period, it’s possible that she lives in Ireland. They are totally girls that are different unlike ladies off their nations. They will have unusual beauty, unique love of life as well as other features which can be impossible to not fall in love. It really is unfair that therefore small attention is compensated to Irish brides, simply because they are able to turn every man’s life into a holiday that is incredible. Mail Bride purchase will show to you personally why these girls are amazing!

Appearance of Irish it’s impossible to see two really girls that are similar. Each woman possesses certain look, and she draws the views of males. Although girls have appearance that is bright nature, they often times change their appearance, therefore with such a woman you may never be bored.

In the event that you look into the storyline, the Irish regularly had luxurious fiery-reddish locks underneath the amount of the waistline. Sometime ago females had been high and incredibly strong as guys. Read more

Unanswered Concerns Into Asian Wife Finder Disclosed

 date March 29, 2020    comments  Comments Off on Unanswered Concerns Into Asian Wife Finder Disclosed   postedby 

Unanswered Concerns Into Asian Wife Finder Disclosed

Precisely what everyone else Dislikes About Asian Wife Finder and exactly why

Asian girls understand there’ll be tradition difference that is huge they’ll attempt to realize. They have different views towards life and home. Many people elect for Asian online dating services to learn a woman that is asian. Numerous Colombian girls leave their nation to obtain a person in the usa.

The girl select the guy this is certainly most readily useful on her behalf. Another rationale would be the fact that nearly all Japanese women truly do make an attempt this is certainly huge look their best on all occasions. On internet sites that are dating yr old females have actually plenty of admirers, nevertheless the older ladies are not exactly as popular.

You can ponder whether you’ll find any particular suggestions until now A asian woman. There appears like a misconception this is certainly small ladies that are asian much older dudes as husbands. Likewise, it is possible to look for Asian women by using A asian relationship solution. Colombian women continue being old-fashioned in terms of routines that are dating. Attracting females which can be colombian be pretty easy.

You’ll see far more of a genuine number of unique females here. Colombian ladies love music. In fact, the majority of Colombian ladies stick with their instant home till they will have hitched.

The Rule that is 5-Minute for Wife Finder

You need to certanly be turning over making your date effective. Dating can appear irritating to ladies that are many feel dissatisfied in relation to options. You shall can get to grasp your perfect date also just before have actually met them.

The web site owners are likely to bring your details and run a past history check to make sure that you’re maybe not a scammer. The organization possesses existence this is certainly strong many countries across the planet. Read more

What Exactly Is A Mail Purchase Bride For Your Needs?

 date March 28, 2020    comments  Comments Off on What Exactly Is A Mail Purchase Bride For Your Needs?   postedby 

What Exactly Is A Mail Purchase Bride For Your Needs?

You should be really prepared when it comes to truth that 90% for the residents of dating internet sites will most certainly not intrigue both you and plus it’s alternatively tough to find mail purchase bride in one day. If you should be intent on searching for a spouse and outcome soulmate by way of the internet, prepare for the huge work of sorting mail, looking, choosing leads and additionally extended mail. Some mail order spouses you simply might not such as for instance well as perform unsuitable directly into your look criteria. All things along side appealing other halves is similar to into the world that is real. Though it may happen quickly.

If a person is looking for mail purchase brides on the net, this does definitely not imply that he could be a failing or substandard. If within our country it really is popular to wed in very early get older, after that in the West they favor to first obtain a learning as well as a task that is excellent and a short while later think about creating a family members and look for gals. Read more

So how exactly does education loan rehabilitation influence your credit rating?

 date March 28, 2020    comments  Comments Off on So how exactly does education loan rehabilitation influence your credit rating?   postedby 

So how exactly does education loan rehabilitation influence your credit rating?

Getting the standard notation taken from your credit history can help your rating, but a recovery that is significant more hours

When a loan is rehabilitated the default notation is eliminated from the borrower’s credit score. But, all belated re re payments that have been reported because of the mortgage owner ahead of the loan went into standard will always be regarding the credit history for the full period that is seven-year.

The information with this web page is accurate as of the posting date; nonetheless, a few of our partner provides might have expired. Please review our directory of most readily useful charge cards, or use our CardMatch™ tool to locate cards matched to your preferences.

Dear score that is keeping

I will be in the act of loan rehabilitation to have my federal education loan out of standard. My last repayment until it’s no further in standard is coming up quickly. My real question is this: simply how much will my credit score once go up my loan is not any longer in default? – Lindsey

Dear Lindsey,

Congratulations on effectively navigating the rough and murky waters that frequently surround student loan financial obligation.

That when it comes to recovering from a federal student loan default, you only get one shot at rehabilitation since you sound like you have a good handle on that process, I am only going to remind you. Read more

The international industry of mail-order brides is booming

 date March 28, 2020    comments  Comments Off on The international industry of mail-order brides is booming   postedby 

The international industry of mail-order brides is booming

While only a few agencies provide introductions to females from nations like Denmark and England, almost all of websites concentrate on females from under-developed nations just like the Philippines. On a single site, nearly 4,000 Filipino names appear.

The mail-order bride agencies focus on the desires of guys from industrialized nations such as Australia, England, the united states, and Canada. The options designed for interested guys are astonishing. Some mail-order bride agencies sell solitary or bulk packages of details of females hunting for penpals. Other agencies peddle pre-packaged deals usually including travel, hotel as well as marriage arrangements. Both offer complete bios for the ladies, including step-by-step information that is personal as attention color, age, height, and also bra size. Read more

What goes on to my pupil loan(s) if we seek bankruptcy relief?

 date March 28, 2020    comments  Comments Off on What goes on to my pupil loan(s) if we seek bankruptcy relief?   postedby 

What goes on to my pupil loan(s) if we seek bankruptcy relief?

Whilst in bankruptcy, you may be protected from collection tasks of all your of one’s debts, including student education loans. Throughout the bankruptcy procedure your loans continues to accrue interest, boosting your loan stability if no re re payments are built. Remember, figuratively speaking aren’t dischargeable (contained in your general bankruptcy discharge), missing a choosing of undue difficulty. Read more

No, You Are Not In A Common-Law Marriage After 7 Years Together

 date March 28, 2020    comments  Comments Off on No, You Are Not In A Common-Law Marriage After 7 Years Together   postedby 

No, You Are Not In A Common-Law Marriage After 7 Years Together

Which means you’ve been along with your partner for the very long time. It is the right time to begin considering yourselves common-law hitched, a kind of “marriage-like” status that creates once you’ve lived together for seven years. Appropriate?

Nope. Which is all bogus.

For just one, common-law wedding, which traces its origins to old English legislation, is not a nationwide thing. It exists in just a tiny wide range of states. I do” ceremony unless you live in one of those states, getting hitched will involve an official. Alabama was in fact one of many states that recognize common-law marriages, however it recently relocated to abolish it, a trend that is occurring nationwide for many years. Read more

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