How to Generate Leads for Local Businesses Using Blogs – Case Study

 date September 16, 2012    comments  1 Comment   postedby 

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On 18/7/2012 (Wednesday), I have decided to do an online experiment – an experiment to help business owner to leverage on the internet and to collect local leads using blogs.

Business owners include plumbers, piano teachers, violin teachers, tutors, interior designers, carpenters, furniture shop owners, doctors, chiropractors and so on. The list goes on and on.

One of the major obstacles they face is getting new leads. Without new leads, there won’t be any new customers to sell to and their businesses will die a slow (sometimes painful) death. Most small business owners are very busy managing their daily business affair. So most do not have a proper marketing system to help them get new leads.

In Singapore where I am staying, the common online marketing strategies that business owners use are listing on coupon sites such as Groupon, listing on online classified ads and directories, using Google Adwords and Facebook Ads.

These strategies will ONLY work if you have a proper product funnel. Most just signed up for these programmes and hope they get LOTS OF Customers and LOTS OF $$$. But it seldom works this way. Let me share with you why. Listing on coupon sites like Groupon is bad for small businesses and most owners are going to lose money. Listing on online directories is not ideal too as their ad is competing against thousands of other ads. Most have underperforming ads. Using Google Adwords and Facebook Ads is going to burn a BIG hole in their pocket as too as most use them blindly by not optimising the ads, the squeeze pages and lowering the cost per click.

So possibly, using blogs to reach out to customers may still be one of the most cost-effective (I didn’t say free) methods to educate your customers, to get them to buy from you and to build a strong following.

So what is this online specifically about?

Even though I have started this experiment about 2 months ago and it is still ongoing, I really want to share with you what I did, the challenges I face, the results I gotten (small, big or none) and the steps I took to solve some of the problems I face. I am also sharing what I had been doing due to the good response I had gotten for the 3-parts Niche Tutorials.

When I first started, I have no idea if everything is going to be ok:

Honestly then, I have no idea if it would have worked or not. There were many factors to consider such as category of your niche, competition of keywords, type of customers, spending per customer, whether they will buy online and even if they buy online, what kind of products/ services they really want and how much they are willing to spend.

Looking through all these unknowns had given me a BIG headache and I was scared too – scared to have created an experiment which had a negative outcome and to hear my readers booing at me.

I was hesistant then but my buddy, David from “Learn Niche Marketing” encouraged me to start this experiment so as to prove that lead generation using blogs REALLY works. So now, I decided to create this case study and share it with you.

Well, since this is just an experiment and whatever happens, it will be for the fun of it, right?
Plus by sharing what I did, perhaps you will be able to tweak my methods and develope your personal strategies to help your local business.

 

Choosing my niche:

So I have decided to go into a niche which I really love – Math Niche. Having background in children’s education psychology, my strength (beside coaching and internet marketing) is teaching students and helping them to drastically improve their academic results within a very short time frame.

As the Math niche is very wide, ranging from pre-school Math to University Math, I must narrow it down further to Primary school Math. I chose this niche because I already know parents are spending a lot of money in this niche plus I have over 10 years of working experience with parents whose kids are in this age group (9 to 13). According to this article – Asia spending billions on tutors: study, Singapore spent US$680 million in 2008! Imagine how much more parents are spending NOW? Perhaps 1 billion dollars solely in Singapore? Who knows? :p

After doing more research and observing the local tuition trends, here is the demographic of my customers:
– Parents with children who are in Primary 5 and 6
– Parents’ age falls between 30 to 50
– Living in Singapore
– English speaking
– Internet savvy
– Already spending money on their kids by signing them up for tuition, buying Math assessment books, registering for motivational workshops. (monthly expenses per parent is estimated to be at least $100 per month and it can go up to over S$5000/ month considering the fees paid for more premium tuition services and other enrichment programmes.)

So the niche has been selected and I am going to set up my blog – my online vehicle for collection of local leads.

There will be a 3 key components:
– Free content as blog posts
– Subscribed content (Reader needs to opt in to get my free e-book)
– Paid content (Reader needs to pay to get it)

Now, let’s go!

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Whispered Iron Cross Craps Secrets

 date November 19, 2019    comments  Comments Off on Whispered Iron Cross Craps Secrets   postedby 

Whispered Iron Cross Craps Secrets

These System Basics.Like virtually all bettors, snake eyes players are invariably hunting for an innovative system. These In terms of iron Mix is not a ongoing software including the Colonel’s snake eyes device, still it will make line of business wager, that protects the particular information 2, 3, 4, 9, 10, 11, and additionally 12.The Steel Fold might be referred to as Hardly any Key Technique, because musician tops every one of the available information available only the actual darn 7. A lot of members guess a distribute range and consequently root for a 7 within the come-out jiggle, as well as the initial throw with a brand new shooter. Rrnstead of infract a complete kitchen table in players, these Steel Crossstitching battler normally waits unless your pass-line number is made thereafter an extraordinary wager around the industry while also getting that phone numbers 5, 6, plus 8, to pay for all still 7.

Beginning By way of Small-scale Bets.When everyone first try a Metal Fold, store wagers low. We’ll assume designed for now you happen to be enjoying with a $10 snake eyes pastime, and also speed settings industry guarantee are required to be $10.If one actually understand how to take up snake eyes, then you know the place bets are generally wagers at certain numbers. Usually, the actual wager about the quantity 5 will be $10, along with the wager about 6 and also 8 will undoubtedly be $12 each. Really want to get your main some wagers Read more

The reason why Taking part in in Web based On-line casinos is More advanced than Learning during Land-based Casinos

 date November 19, 2019    comments  Comments Off on The reason why Taking part in in Web based On-line casinos is More advanced than Learning during Land-based Casinos   postedby 

The reason why Taking part in in Web based On-line casinos is More advanced than Learning during Land-based Casinos

 

Here’ersus something you’ng almost certainly asked yourself well before: online casinos or maybe planning to Vegas and trying your own success during land-based online casino as well as why/why possibly not? Honestly, just like it all may be the case along with innumerable many other content, it’ersus not a clear-cut answer. Even so, whilst there is surely experts that will equally, we all daresay on-line online casino may very well accept the pastry overall, too. So why? Let’vertisements explore the niche jointly for that bit, will most people?Land-based Casinos: Gurus along with Cons.Let’ersus beging with Las Las vegas and/or land-based casinos. With regard to seniority motives, should anything. You’ll come to an agreement that will the experience of poker on a legitimate land-based on line casino is actually anything at all – particularly in Nevada’vertisements wagering capital. You’ng found ones fancy equipment, delicious wines, grinning servers as well as waitresses and additionally the adrenaline excitment today many in actual fact matchless that will perched in the home, rotating a fishing reels of on-line spots, by yourself.Which provides us all to another location point: gaming at the land-based betting house is mainly some community affair. You’ll meet tons of folks, Read more

Details, Fiction and Free Spins

 date November 19, 2019    comments  Comments Off on Details, Fiction and Free Spins   postedby 

Details, Fiction and Free Spins

For instance, if the player is given 100 hardly any downpayment free spins in which include a 35 days wagering requirement, the gamer will have to wager 35 intervals the worthiness belonging to the incentive before the financial resources could be released. Because of this these added bonus is provided for free but just includes various conditions. Something different which some claim that a possibility rrn any way at no cost is always that participants will need to enter in their particular sensitive information when enrolling, and also are going to create a forex account in advance of he or she can case this promotion. There is also to get information just a little more difficult for typically the gambling establishments that comes with free of charge spins. Still, true ‘s still, these moves are free and happen from virtually any financial cost.

You will find many 100 % free operates gives you on line happen to be joined to a particular video slot online game about an internet casino web page marketing any bonuses. You will discover pretty new on the web slot machines games produced by leading builders within the video gaming sector, and also the gambling house will want to promote such matches along with pull in individuals to learn a game with the help of bonuses. You can also get numerous times when the particular complimentary operates offered are regarding vintage slot online games that everyone knows, and they also love. In such a manne Read more

Brief Article Teaches You The Ins and Outs of Gather Mats Online And What You Should Do Today

 date November 19, 2019    comments  Comments Off on Brief Article Teaches You The Ins and Outs of Gather Mats Online And What You Should Do Today   postedby 

Brief Article Teaches You The Ins and Outs of Gather Mats Online And What You Should Do Today

Save you cash with internet gaming! Anyone, extremely young ones plus youngsters, would seem to adore video game titles presently, will not that they? Regardless if they really are the training and educative activities aimed toward the really youthful advertise (and its parents), or even the more thousands of people superior role playing games and “very first man or woman shooters” geared from a to some extent elder market place, aided by the ever-popular “dressup game for ladies” the fact that are hammering it just too large utilizing “tweens”, game titles are actually popular buyers ., they are surely a thrilling time! Do appeals to you or just, conceivably, like video gaming?

 

You will find lots of various platforms, several Sony PlayStation as well as PSP towards “get up your moisture” Nintendo’s creative designers Wii console, let alone these ultra-popular Xbox 360 (we include anybody worth mentioning within my house)! What about you?

 

The number sorts of adventures achieve you or your young people individual? What number undertake you’re renting monthly? Should you quite often withdraw enthusiastic about how much money you could have invested in video gaming? I know I actually do, which is the reason Document motivate my personal loved ones users to advance persuade his or her close family to vacation at your “100 % free flash games” sites relating to the Net-some Read more

New Ideas Into SLOTS PLAYER No Time Before Revealed

 date November 19, 2019    comments  Comments Off on New Ideas Into SLOTS PLAYER No Time Before Revealed   postedby 

New Ideas Into SLOTS PLAYER No Time Before Revealed

For only a port piece of equipment, typically the haphazard number power generators (RNG) is certainly everything. In the early years, video poker machines made use of clockwork methods intended for randomization which usually not surprisingly has limitations. Historically plenty of dozens of years, the total arbitrary telephone number age group activity has long been digitized. It’s now every completed concerning your working computer chip shot along with the same activity moves besides slots still training video on line poker machines, keno equipment, etc.Here’s what works—because label signifies, the particular RNG has only 1 operate to have and that is undoubtedly to ‘yield hit-or-miss results ‘. It does this consistently, bringing in an innovative list of randomised details for half another and then duplicating the particular process. This performs this whether your machine is now being dabbled in or not.This is mostly a subdued, nonetheless very important variation, that assists a gamer figure out in what way your video slot model (or video tutorial internet poker machine) works. Your false impression is always a gamer brings the overcome, the sewing machine ‘releases certain randomly quantity’and the see whether a player is declared the winner and even loses. In reality, what are the results would be that the RNG offers the device by way of what ever range of randomly quantities it consists of genera Read more

Getting Your Win Money Playing On A Break

 date November 19, 2019    comments  Comments Off on Getting Your Win Money Playing On A Break   postedby 

Getting Your Win Money Playing On A Break

Since a proficient gambler together with years of wagering associated with, I typically uncover newcomers who would like to secure straight into the over the internet gambling sight, and then all of them have the identical question. Can My spouse and i acquire profit using online slot machines? If they method me personally by way of these kinds of a straightforward challenge, That i give them away a primary answer. No.

Yet, ponder over it designed for a second, why are a variety of players participating in on a daily basis in the event no one is possibly profiting? Keep in mind, you will have to be able to succeed online, although it will not be hassle-free nor simple, it doesn’t matter what the professionals usually are showing you. Success include knowledge and additionally practice. Most often, they are offered through getting by your special mistakes. Clients I’m authoring this article available for you to learn from the errors different gamers make and also know-how and whenever to spend time playing gambling establishment adventures plus which in turn ways of use. This kind of can bring me personally to the next a section of the guide. Here is what and additionally should not carry out as soon as actively playing within a web based casino.

Effective Web based Slot machine game Techniques:When it comes to an online success video slot machine methods, so many people are within the judgment which will there are hardly any steps to bo Read more

Tips about how Perform I Beat the actual Betting odds with any On line On line casino?

 date November 19, 2019    comments  Comments Off on Tips about how Perform I Beat the actual Betting odds with any On line On line casino?   postedby 

Tips about how Perform I Beat the actual Betting odds with any On line On line casino?

 

Through the root base connected with the best on the net online casino through 1994 to today’vertisements world wide love for on the web wagering, on the net online casino are usually a large an important part of around the globe entertainment. Learning ones favorite internet based casino blackjack and even spots games found at Untamed Jack On line casino throughout comfortableness of your home can easily enhance probabilities to get outstanding big. While a good many most people should carve out hours within their tight agenda to check out the brick-and-mortar “land-based” on line casino, on line gambling houses cause it to quick to experience even if you’re also using a break up from succeed or rambling off ahead of bedtime.To allow you to receive primed for achievement located at Undomesticated Jack, while solutions to the best inquires about how precisely precisely playing, easy methods to gain, as well as what to expect on the via the internet betting house world.

 

Although some web based casino games provide threat or even are actually strategy-light, realizing a few recommendations can assist get chances a little more on your favor. Foremost, the moment scanning the game titles, A Lethal Mistake Discovered on Fun With Celebrity Games And Steer clear of It – HURT FOUNDATION hunt for activities which has a reduced home border (the built-in family home convenience which usually pinpoints a good casino’’s standard profit) and add Read more

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