How to Generate Leads for Local Businesses Using Blogs – Case Study

 date September 16, 2012    comments  1 Comment   postedby 

You can download the ebook version of this post.
Right click and Save target as.

On 18/7/2012 (Wednesday), I have decided to do an online experiment – an experiment to help business owner to leverage on the internet and to collect local leads using blogs.

Business owners include plumbers, piano teachers, violin teachers, tutors, interior designers, carpenters, furniture shop owners, doctors, chiropractors and so on. The list goes on and on.

One of the major obstacles they face is getting new leads. Without new leads, there won’t be any new customers to sell to and their businesses will die a slow (sometimes painful) death. Most small business owners are very busy managing their daily business affair. So most do not have a proper marketing system to help them get new leads.

In Singapore where I am staying, the common online marketing strategies that business owners use are listing on coupon sites such as Groupon, listing on online classified ads and directories, using Google Adwords and Facebook Ads.

These strategies will ONLY work if you have a proper product funnel. Most just signed up for these programmes and hope they get LOTS OF Customers and LOTS OF $$$. But it seldom works this way. Let me share with you why. Listing on coupon sites like Groupon is bad for small businesses and most owners are going to lose money. Listing on online directories is not ideal too as their ad is competing against thousands of other ads. Most have underperforming ads. Using Google Adwords and Facebook Ads is going to burn a BIG hole in their pocket as too as most use them blindly by not optimising the ads, the squeeze pages and lowering the cost per click.

So possibly, using blogs to reach out to customers may still be one of the most cost-effective (I didn’t say free) methods to educate your customers, to get them to buy from you and to build a strong following.

So what is this online specifically about?

Even though I have started this experiment about 2 months ago and it is still ongoing, I really want to share with you what I did, the challenges I face, the results I gotten (small, big or none) and the steps I took to solve some of the problems I face. I am also sharing what I had been doing due to the good response I had gotten for the 3-parts Niche Tutorials.

When I first started, I have no idea if everything is going to be ok:

Honestly then, I have no idea if it would have worked or not. There were many factors to consider such as category of your niche, competition of keywords, type of customers, spending per customer, whether they will buy online and even if they buy online, what kind of products/ services they really want and how much they are willing to spend.

Looking through all these unknowns had given me a BIG headache and I was scared too – scared to have created an experiment which had a negative outcome and to hear my readers booing at me.

I was hesistant then but my buddy, David from “Learn Niche Marketing” encouraged me to start this experiment so as to prove that lead generation using blogs REALLY works. So now, I decided to create this case study and share it with you.

Well, since this is just an experiment and whatever happens, it will be for the fun of it, right?
Plus by sharing what I did, perhaps you will be able to tweak my methods and develope your personal strategies to help your local business.


Choosing my niche:

So I have decided to go into a niche which I really love – Math Niche. Having background in children’s education psychology, my strength (beside coaching and internet marketing) is teaching students and helping them to drastically improve their academic results within a very short time frame.

As the Math niche is very wide, ranging from pre-school Math to University Math, I must narrow it down further to Primary school Math. I chose this niche because I already know parents are spending a lot of money in this niche plus I have over 10 years of working experience with parents whose kids are in this age group (9 to 13). According to this article – Asia spending billions on tutors: study, Singapore spent US$680 million in 2008! Imagine how much more parents are spending NOW? Perhaps 1 billion dollars solely in Singapore? Who knows? :p

After doing more research and observing the local tuition trends, here is the demographic of my customers:
– Parents with children who are in Primary 5 and 6
– Parents’ age falls between 30 to 50
– Living in Singapore
– English speaking
– Internet savvy
– Already spending money on their kids by signing them up for tuition, buying Math assessment books, registering for motivational workshops. (monthly expenses per parent is estimated to be at least $100 per month and it can go up to over S$5000/ month considering the fees paid for more premium tuition services and other enrichment programmes.)

So the niche has been selected and I am going to set up my blog – my online vehicle for collection of local leads.

There will be a 3 key components:
– Free content as blog posts
– Subscribed content (Reader needs to opt in to get my free e-book)
– Paid content (Reader needs to pay to get it)

Now, let’s go!

Read more

7 Gear For Pacing A New & Keeping Your Tale Moving At The Right Swiftness

 date June 24, 2019    comments  Comments Off on 7 Gear For Pacing A New & Keeping Your Tale Moving At The Right Swiftness   postedby 

7 Gear For Pacing A New & Keeping Your Tale Moving At The Right Swiftness

Pacing can be described as crucial portion of fiction creating. After all, it is critical to keep your viewers “hooked” in your story. Whether just getting started in writing as well as looking to enter fiction creating, you’ll need to the actual basics of how to swiftness a fresh. Read the modern day tip of the day from Developing Novels & Short Reports. In this research written by Jessica Page Morrell, she describes what pacing is as well as seven tips on how to keep your report moving around the right speed.

What is Pacing in Hype?
Pacing is a program that manages the speed in addition to rhythm of which a story is usually told along with the readers will be pulled on the events. Them refers to exactly how fast or slow gatherings in a item unfold and just how much time elapses in a landscape or story. Pacing they can double to show roles aging as well as the effects of period on story events.

Pacing differs when using the specific requires of a scenario. A far-reaching epic will often be told in the leisurely stride, though it will speed up every single during the the majority of intense activities. A short storyline or voyage novel might possibly quickly hop into actions and give drama.

Pacing is portion structural selections and area word selections, and utilizes a variety of equipment to control the way fast situation unfolds. When driving a new manual sign car, you have chosen the most effective materials needed for gaining uphill, maneuvering city roads, or driving down a new freeway. Similarly, when pacing your story, you need to purchase the devices in which move each scene at the right acceleration.

Seven Literary Devices With regard to Pacing Your own personal Story
You need velocity in the start off, middle, as well as climax of your story. Certain, you’ll decelerate from time to time, mainly to pause for significance and to express characters’ feelings, but the ones times in most cases appear prior to or postern er a good joyride about skin-tightening acceleration.

There are lots of gear to accelerate your scenario. Some are a great deal better suited for micropacing— that is, series by line— and some are actually better fitted to macropacing— pacing the story in its entirety. Let’s receive a closer take a look at each gadget.

ACTION. Move scenes are where you “show” what happens in a story, as well as, when authored in short- and medium-length sentences, they move the story along. Activity scenes comprise few distractions, little information, and confined transitions. Leave out or limit character thought processes, especially in the center of hazard or critical, since throughout a crisis men and women focus just on your survival. To create poignancy, forgo extensive, descriptive passages and pick a few information that act as emotionally accused props preferably.
STEEP LEDGE HANGERS. Should the outcome of some sort of scene and also chapter is actually left clinging, the pace naturally accelerates because the representative will switch the page to find out luxury crusie ship next. Audience both adore and detest uncertainty, including your job should be to deliver an abundance of unfinished measures, unfilled wants, and interruptions. Remember, high cliff hangers may necessarily mean really are literally holding your figure from a caribbean as the picture ends. Should your characters happen to be in the midst to a conversation, finish the world with a great time-saver, threat, and also challenge.
DIALOGUE. Rapid-fire dialogue through little or no external information is usually swift together with captivating, but will invigorate almost any scene. The top dialogue meant for velocity is certainly pared lower, an abbreviated duplicate of real-life conversation in which snaps in addition to crackles using tension. Its more like the actual volleying involving Ping-Pong or maybe tennis compared to a long-winded argument. Reactions, information, and don are small. Don’t make dialogue exchanges where your personal characters focus on or ponder. Instead, let them argue, face, or take part in a power challenge.
PROLONGED OUTCOMES. Repos and, just by extension, in advance movement are produced when you extend outcomes. Even though it may seem this prolonging an event would reduce a story, this technique actually improves the speed, because reader really wants to know in case your character is definitely rescued with the mountainside, if the vaccine appear before the break out decimates the very village, or perhaps if the investigation company will answer the case prior to killer happens again.
SCENE SLICES. Also called a good jump cut, a scene cut styles the story for a new place and considers the reader could follow with no explanation within the location transformation. The purpose can be to accelerate situation, and the personalities in the innovative scene avoid necessarily have to be the heroes in the previous arena.
SEVERAL STEPS OF INCIDENTS WITHIN RAPID LEGS. Another method speeding up your own personal story could be to create situations do my english homework for me that occur immediately a single after some other. Such events are assigned minimal or any transitions, jumping via scene cuts through scene so that you can scene and place to place.
SHORT CHAPTERS AND SCENARIOS. Short messages are easily waste and ending quickly. Since they portray a full action, your reader passes thru them instantly, as opposed to remaining bogged decrease by intricate actions in addition to descriptions.
SUMMARY. Instead of a play-by-play strategy, tell readers what has recently happened. Because scenes will be immediate as well as sensory, they might need many sayings to depict. Summary is usually a way of clipping your word of mouth count and even reserving moments for the big events. Also you can summarize whole eras, explanations, and backstory. Summaries effectively work when time period passes nevertheless there is little to review, when a task is frequent or because a significant time frame has passed.
WORD ALTERNATIVE AND SENTENCE STRUCTURE. The words itself may be the subtlest methods for pacing. Imagine concrete phrases (like prodigy and iceberg), active thoughts (with concentrated verbs enjoy zigzag and even plunder), and even sensory material that’s artfully embedded. If you write prolonged, involved grammatical construction, try removing them up.
Partie, spare paragraphs, and brief paragraphs speed the rate. Crisp, punchy verbs, mainly those with onomatopoeia (crash, lunge, sweep, scatter, ram, scavenge) also add towards a quick pace. Invest in effective verbs towards enliven labeling, build activity scenes in addition to milk misterio.

Harsh consonant sounds including those throughout words including claws, impact, kill, fit, and nag can running the reader in front. Words through unpleasant links can also ratchet up the velocity: hiss, grunt, slither, smarmy, venomous, slaver, and wince. Energetic, productive language is specially appropriate for making action scenes and suspense, and for creating drama and also conflict.

An instant pace would mean trimming every single sentence about unnecessary key phrases. Eliminate prepositional phrases to don’t will need them: Like “the rooms of the cathedral” can be published as “the cathedral’s partitions. ” Finally, search your current story with regard to passive backlinks verbs and also trade these folks in for active ones.

Balancing Motherwood With Authoring: The Benefits of Freelancing

 date June 24, 2019    comments  Comments Off on Balancing Motherwood With Authoring: The Benefits of Freelancing   postedby 

Balancing Motherwood With Authoring: The Benefits of Freelancing

If you are wondering whether or not you can launch a writing job and be any mom, the modern day’s tip during is for an individual. Christina Katz, author associated with Writer The female, shares these suggestions for profitable writing through chapter a couple.

Freelancing shows you valuable lessons about your internet business strengths and weaknesses when helping you produce published facebook credits. By practising some basic journalism skills, you can work route up the producing ranks along with increase your possibility of literary success in the short and end. By free lancing, you will learn about and get useful to:

Partnering utilizing editors and being edited
Getting assignments plus meeting deadlines
Finding your unique design and tone
Reinvigorating your posting craft
Being a sole proprietor
Currently taking pride to do your best job
In the event that doesn’t towards you, listed here are a couple a great deal more benefits:

Outsourcing techniques reduces mum mush-mind. Probably the most distressing reasons for being the caretaker of kids is that your mind often can evoke it has considered mush. Women spend a lot time goo-goo-ga-ga-ing that, as soon as reintroduced to company of adults, it’s not hard to feel like a youngster at the grownups’ table. Composing with unique short-term pursuits in mind is usually a mental test and an electrical outlet for ingenuity, inspirations, and even ideas, which will feels particularly good when ever what you pick up all day will begin with “Hey mommy! Howdy mama! Hello mom! ” So provide a mind a strong adult-level physical exercise and see your feelings afterward. Possibilities to focus on the objective will help the mind feel crispier, and soon enough you’ll be rear among the elegantly communicate!

Freelancing can be described as mental stress-buster. Writing quite short articles can help you break up the particular arduous tedious tasks of which comprise daily life in the form of mother. Confusing writing arrives with day to day chores can help you focus, in order to mind off of problems, and also help you work some of these passage that are in order to crop up as you are the only individual home all the time.

And remember, all writer must start anywhere. This isn’t bottom end of the rd, it’s only the start! Julia Cam started out to be a journalist. Patrice Lamott has written restaurant testimonials. Barbara Kingsolver credits journalism with driving her far from her laptop to meet folks she would not really otherwise view.

Start uncomplicated, diversify later. Novelist Jennie Shortridge, article author of Consuming Heaven in addition to Riding Considering the Queen, don’t start out to be a novelist; your woman simply assumed that was where she was going to end up.

Start up short, come back to short soon after. Plenty of practitioners, having scaled the mountain / hill called Creating a Publication, continue to write articles or reviews because it gives you welcome mental relief (not to mention money) from a bit longer, more time consuming projects. Writer and freelance designer Wendy Burt has publicized more than 400 articles, together with despite your girlfriend author standing, she yet returns to short goods to keep himself happily effective. “On a given day We are working on a few projects-usually in different genres. In the event I’ve got a dreary business content to alter, I’ll stop off to work on some fun handmade cards or bumper sticker ideas. I’ll bring back to editing the business enterprise article then ‘ reward’ myself through working on a new story or maybe filler, ” she says.

Freedom is good. Show me a group of mom writers within the peak with their careers and i also will show you copy writers who do not and don’t balk when it comes to publishing nonfiction in addition to, and often next to, everything else.

So as to succeed to be a professional article author, you must be capable of set in addition to meet deadlines. If you are looking pertaining to time-management methods to help you keep on track with your authoring goals, study today’s tips of the day within the Productive geometry help Writer by Sage Cohen.

Match Your Deadlines With The Right Time-Management Tools
Following couple of suggestions for alternative different solutions to time maintaining and deadline management. Many are visual, some are interactive, many are high-level, and several are drilled down. Whichever your time-management style is certainly, chances are decent that you’ll uncover something that is effective for you. I actually generally make use of a mix of many of these to fulfill various needs, in order to appeal to the different facets of my favorite brain and personality, and because I despise to skip a final target time or standard.

Daily Deadlines: Whiteboards
A month-at-a-glance whiteboard date (with dry up erase markers) can help you stay abreast of of key element events together with deadlines developing in any granted month through:

Understanding the main issue of what precisely you’re attempting for and you’ve invested in at any given time
Ensuring that all of deliverables, deadlines, and public appearances lodge at the cutting edge of your imagination
Deciding how much bandwidth you have to carry out new work on any given effort
Location your performance priorities for any provided day along with week
Pacing your self appropriately to get to know deadlines as well as goals in timely manner without hardship
I prefer mine having color coding, so in a flash I can find a picture belonging to the textures of commitment for almost any given time, week, together with month. The system appears to be like this:

Pink: client, column, and teaching deadlines as well as events

Yellowish: personal dedication such as: interpersonal engagements, houseguests, family traveling, doctor’s sessions

Green: fictional commitments which include: readings, lectures, classes, classes I am primary or wedding event.

What does your body look like? Obtain start playing today to see?

The Wide ranging Picture: 12-monthly calendar
For a couple of years at a glance, I like to recommend using a write-on-wipe-off annual structure calendar. I’m just talking about the one which stands seeing that tall as you do and has adequate room in each individual day’s square to write the most significant event encountering or credited that morning. I like to come up with mine to be a patchwork duvet, where We piece together mine pattern connected with work, household, personal progression, and sleep. You can hold and schedule the big imagine of your crafting life just by recording:

Holiday escapes and other holiday
High-level work deadlines
Schooling and chatting commitments
Family activities and vacations
With this panoramic enjoy of your responsibilities, you can see all the things on your plate across the enchanting hills of numerous months. This assists you quickly plan for plus monitor regular goals, including making an individual public visual appearance every month or perhaps meeting a good long-term final target time.

Instant Access: Personal computer Calendar
A computer calendar can include good detail in relation to what’s occurring every day. Ones own I list the hour-by-hour, nitty-gritty steps items of what I expect to execute in a day. Many advantages of this approach include:

Produce a visual place of how an ambition will be accomplished by designating chunks of function time.
Easily info deadlines, group meetings, birthdays, and also other important events.
Enjoy history about work and also plan ahead using automatic hunt and connection functions
Sync by using a mobile phone and also PDA as well as have your diary with you at any place, anytime.
Shared Calendars With Colleagues or Loved ones: Google Schedule
Absolutely nothing says I actually value your time like a contributed calendar wheresoever events, promises, and deadlines can be viewed together with updated by just everyone included, at any time. Organisations typically make use of a program enjoy Microsoft Belief for this; if you are working independent of each other, Google work schedule is a great (and free) most viable option. Use it to:

Plan together with track enquiries, meetings, as well as vacations together with colleagues
Know if the family auto is available pertaining to work appointments
Arrange vacations which will accommodate everybody’s schedule
Facilitate toddler care and even event organizing with along with babysitters
Track creating or critique group meetings or simply other fictional events shared by a unique community
View your individual key dates and deadlines from virtually any computer, wherever.

How to Bring Your Words to Life with Personal Essays

 date June 21, 2019    comments  Comments Off on How to Bring Your Words to Life with Personal Essays   postedby 

How to Bring Your Words to Life with Personal Essays

I remember effectively the self-doubts of this early writing career, after i felt fully unsure i could ever compose anything that has been worthy of notice or publication. Read more

Running in Empty: The fresh and ‘Improved’ School Lunch

 date June 20, 2019    comments  Comments Off on Running in Empty: The fresh and ‘Improved’ School Lunch   postedby 

Running in Empty: The fresh and ‘Improved’ School Lunch

There was a time when i would love inst Read more

How Legality of Cannabis Has Changed People’s Attitudes: a scholarly study On Evolving Cannabis Attitudes

 date June 20, 2019    comments  Comments Off on How Legality of Cannabis Has Changed People’s Attitudes: a scholarly study On Evolving Cannabis Attitudes   postedby 

How Legality of Cannabis Has Changed People’s Attitudes: a scholarly study On Evolving Cannabis Attitudes

2018 had been a certainly monumental 12 months for cannabis. The cannabis industry was respected at about $10.4 billion and it is anticipated to just grow exponentially after that. Because of the end of a year ago, two more states (Michigan and Vermont) legalized cannabis for leisure usage, bringing the full total to 10 states and Washington, D.C. that enable for leisure cannabis. With all the addition of Missouri, Oklahoma, and Utah, an overall total of 33 states now legalizes medical cannabis use. The farm that is new, which passed with A huge amount of support from the homely house and Senate, legalized the rise of industrial hemp. Read more

Require Help Composing Paper Basics Explained

 date June 19, 2019    comments  Comments Off on Require Help Composing Paper Basics Explained   postedby 

Require Help Composing Paper Basics Explained

To start, you need to select your subject. So their subjects are mainly more interesting and pay for essay pertains to great deal of males and women. Some subjects are not a easy task to deal with additionally there is not much information easily available from the reverse side, about them there is lots of product but, the issue is they truly are commonplace. Read more

The most Incredibly Disregarded Systems for Website Builder Webs

 date June 19, 2019    comments  Comments Off on The most Incredibly Disregarded Systems for Website Builder Webs   postedby 

The most Incredibly Disregarded Systems for Website Builder Webs

The Lost Secret of Website Builder Webs

Well, for a new, you are going to be trying to find a website builder which could make your web site within the version that is newest of HTML, HTML5. There are over hundred web site builders out here to allow you create a company web site or individual blog sites all all on your own in moments. A website builder is just a platform which takes most of the technical lifting that is heavy the equation. Read more

Next Page »