How to Generate Leads for Local Businesses Using Blogs – Case Study

 date September 16, 2012    comments  1 Comment   postedby 

You can download the ebook version of this post.
Right click and Save target as.

On 18/7/2012 (Wednesday), I have decided to do an online experiment – an experiment to help business owner to leverage on the internet and to collect local leads using blogs.

Business owners include plumbers, piano teachers, violin teachers, tutors, interior designers, carpenters, furniture shop owners, doctors, chiropractors and so on. The list goes on and on.

One of the major obstacles they face is getting new leads. Without new leads, there won’t be any new customers to sell to and their businesses will die a slow (sometimes painful) death. Most small business owners are very busy managing their daily business affair. So most do not have a proper marketing system to help them get new leads.

In Singapore where I am staying, the common online marketing strategies that business owners use are listing on coupon sites such as Groupon, listing on online classified ads and directories, using Google Adwords and Facebook Ads.

These strategies will ONLY work if you have a proper product funnel. Most just signed up for these programmes and hope they get LOTS OF Customers and LOTS OF $$$. But it seldom works this way. Let me share with you why. Listing on coupon sites like Groupon is bad for small businesses and most owners are going to lose money. Listing on online directories is not ideal too as their ad is competing against thousands of other ads. Most have underperforming ads. Using Google Adwords and Facebook Ads is going to burn a BIG hole in their pocket as too as most use them blindly by not optimising the ads, the squeeze pages and lowering the cost per click.

So possibly, using blogs to reach out to customers may still be one of the most cost-effective (I didn’t say free) methods to educate your customers, to get them to buy from you and to build a strong following.

So what is this online specifically about?

Even though I have started this experiment about 2 months ago and it is still ongoing, I really want to share with you what I did, the challenges I face, the results I gotten (small, big or none) and the steps I took to solve some of the problems I face. I am also sharing what I had been doing due to the good response I had gotten for the 3-parts Niche Tutorials.

When I first started, I have no idea if everything is going to be ok:

Honestly then, I have no idea if it would have worked or not. There were many factors to consider such as category of your niche, competition of keywords, type of customers, spending per customer, whether they will buy online and even if they buy online, what kind of products/ services they really want and how much they are willing to spend.

Looking through all these unknowns had given me a BIG headache and I was scared too – scared to have created an experiment which had a negative outcome and to hear my readers booing at me.

I was hesistant then but my buddy, David from “Learn Niche Marketing” encouraged me to start this experiment so as to prove that lead generation using blogs REALLY works. So now, I decided to create this case study and share it with you.

Well, since this is just an experiment and whatever happens, it will be for the fun of it, right?
Plus by sharing what I did, perhaps you will be able to tweak my methods and develope your personal strategies to help your local business.

 

Choosing my niche:

So I have decided to go into a niche which I really love – Math Niche. Having background in children’s education psychology, my strength (beside coaching and internet marketing) is teaching students and helping them to drastically improve their academic results within a very short time frame.

As the Math niche is very wide, ranging from pre-school Math to University Math, I must narrow it down further to Primary school Math. I chose this niche because I already know parents are spending a lot of money in this niche plus I have over 10 years of working experience with parents whose kids are in this age group (9 to 13). According to this article – Asia spending billions on tutors: study, Singapore spent US$680 million in 2008! Imagine how much more parents are spending NOW? Perhaps 1 billion dollars solely in Singapore? Who knows? :p

After doing more research and observing the local tuition trends, here is the demographic of my customers:
– Parents with children who are in Primary 5 and 6
– Parents’ age falls between 30 to 50
– Living in Singapore
– English speaking
– Internet savvy
– Already spending money on their kids by signing them up for tuition, buying Math assessment books, registering for motivational workshops. (monthly expenses per parent is estimated to be at least $100 per month and it can go up to over S$5000/ month considering the fees paid for more premium tuition services and other enrichment programmes.)

So the niche has been selected and I am going to set up my blog – my online vehicle for collection of local leads.

There will be a 3 key components:
– Free content as blog posts
– Subscribed content (Reader needs to opt in to get my free e-book)
– Paid content (Reader needs to pay to get it)

Now, let’s go!

Read more

UkraineDate the most well known Ukrainian internet dating sites.

 date December 7, 2019    comments  Comments Off on UkraineDate the most well known Ukrainian internet dating sites.   postedby 

UkraineDate the most well known Ukrainian internet dating sites.

There’s no doubting that Ukraine has a lot more than its share that is fair of females, as well as for that reason you’ll find tons of Ukrainian online dating sites that vow that will help you fulfill them.

But the majority of of these are outright frauds, or filled with fake or profiles that are inactive. Regrettably, many Ukrainian internet dating sites and agencies tend to be more enthusiastic about breaking up you against your hard earned money than assisting you satisfy that special someone.

In this specific article, you’ll get the 9 most readily useful web web sites and apps for dating in Ukraine. And also at the conclusion, you’ll study about the “PPL” scam you’ll desire to avoid so that you don’t get taken for a trip.

UkraineDate

It’s owned and operated by Cupid Media, therefore it’s section of a big band of reputable worldwide internet dating sites.

Lots of the attractive Ukrainian ladies you’ll find with this dating website are particularly hoping to satisfy (and marry) solitary Western males. That is a place that is great begin the look for your Eastern European beauty before you step base on an airplane.

Although fundamental functions such as for instance making a profile and watching pictures are free, you’ll need reasonably limited registration to deliver initial message or utilize the talk functions. Read more

Ukrainian Brides: What Exactly Are They Like?

 date December 7, 2019    comments  Comments Off on Ukrainian Brides: What Exactly Are They Like?   postedby 

Ukrainian Brides: What Exactly Are They Like?

Scarcely anybody would argue using the undeniable fact that Ukrainian women can be being among the most breathtaking ladies in the entire globe. It is verified not just by worldwide tournaments, but additionally by foreigners on their own, whom just dream of marrying A ukrainian mail order that is attractive bride.

What’s the key of these popularity that is incredible? To begin all, Ukrainian girls are able to generate harmony and convenience in a household. This can be set straight straight down by centuries-old traditions which have been handed down for a long time from mom to child. International visitors take notice for this, because European and US women can be maybe not so friendly when you look at the living conditions. Within the very first location for them is profession and individual passions.

Workers of wedding agencies have previously stated that most associated with the customers purposefully question them to locate their wife initially from Ukraine, often they also continue queries along with buddies consequently they are prepared to fork out a lot of the time simply to find a gorgeous ukrainian beauty.

Another trump card of Ukrainian brides is their practice of looking after by themselves. Read more

PlusCBD™ Oil is the choice that is responsible Retailers

 date December 6, 2019    comments  Comments Off on PlusCBD™ Oil is the choice that is responsible Retailers   postedby 

PlusCBD™ Oil is the choice that is responsible Retailers

Purchase Plus CBD Oil for the shop

back March this present year, Plus CBD Oil ( https://pluscbdoil.com ) attended natural basic products Expo western, the greatest natural products trade occasion on earth, since the only exhibiting CBD manufacturer allowed to the show . You would think it will be counterintuitive that just one producer had been displaying in the event, once the appeal of CBD within the united states retail marketplace is evidenced by its explosive development, and also by the introduction of lots of new services. Plus CBD Oil ended up being accepted in to the occasion not merely because its appeal, but instead through its transparency as well as its willingness to stick to the criteria set by brand New Hope system, additionally the regulations that surround the booming CBD industry cbdoilreviewer review. Stores whom went to the standing room only Plus CBD Oil information session described VP of Human Nutrition Stuart Tomc and Director of advertising Sarah Syed as ‘the grownups into the space associated with CBD discussion,’ and left the session feeling reassured that stocking Plus CBD Oil services and products could be the most suitable choice in CBD items they are able to make. Read more

About Best Overseas that is moving Checklist Military Families

 date December 6, 2019    comments  Comments Off on About Best Overseas that is moving Checklist Military Families   postedby 

About Best Overseas that is moving Checklist Military Families

Then you definitely want a moving overseas checklist if you are preparing for a military overseas PCS move! Going offshore could be an extremely stressful time for armed forces families. It really had been for check the site all of us! I am going to spare you the long form of the tale, but my better half ended up being away in school in another state even as we had been getting ready to go overseas to Japan. It gets actually complicated wanting to figure every thing out when you along with your partner aren’t in identical location that is geographical. The only real reassurance is that I’m sure you can accomplish it, particularly if you have a going overseas list to be of assistance.

Therefore just take a breath that is deep! This can be done! In reality, you are likely to rock this! specially given that you have actually a checklist that is awesome front side of you. Read more

Perth mass murderer Anthony Harvey gets historic sentence for stabbing their household to death

 date December 5, 2019    comments  Comments Off on Perth mass murderer Anthony Harvey gets historic sentence for stabbing their household to death   postedby 

Perth mass murderer Anthony Harvey gets historic sentence for stabbing their household to death

A 25-year-old Perth guy who murdered five users of their household, including their three young daughters, is among the most person that is first WA become jailed for a lifetime with a order he not be released from jail.

Tips:

  • Anthony Harvey killed their household in a Perth house or apartment with knives and instruments that are blunt
  • He remained within the home with the systems for five times following the assaults
  • He then turned himself in at a police that is remote in WA’s Pilbara

Anthony Robert Harvey admitted obligation for just what is regarded as WA’s mass killings that are worst — the murders of his 41-year-old spouse Mara, their daughters Charlotte, three, and two-year-old twins Alice and Beatrix, and their grandmother Beverley Quinn, 73.

They certainly were all killed during the family members’ Bedford house in September just last year, utilizing the Supreme Court told Harvey decided the crimes for several days and written in a log about eliminating their household. Read more

Simple tips to Bring your partner into the united states of america

 date December 5, 2019    comments  Comments Off on Simple tips to Bring your partner into the united states of america   postedby 

Simple tips to Bring your partner into the united states of america

So that you can bring your better half (spouse) to reside in the usa as an eco-friendly card owner (permanent resident), you should be either a U.S. resident or card holder that is green.

If the Form I-130 is approved, it’ll be delivered for consular processing plus the consulate or embassy will offer notification and information that is processing. See type guidelines to learn more.

Green card owner (Permanent resident)

In the united states of america (through legal parole or admission)

File Form I-130. Following a visa quantity becomes available, use to regulate status to residency that is permanent Form I-485. NOTE: Unless the beneficiary (your spouse) had a visa that is immigrant or work certification pending just before April 30, 2001, the beneficiary should have continuously maintained legal status in the usa so that you can adjust status. See type directions to find out more.

Beyond your United States Of America

File Form I-130. Whenever Form I-130 is approved and a visa can be obtained, it is sent for consular processing as well as the consulate or embassy will offer notification and processing information. Read more

At UChicago, you might be a lot more than your GPA or test score

 date December 5, 2019    comments  Comments Off on At UChicago, you might be a lot more than your GPA or test score   postedby 

At UChicago, you might be a lot more than your GPA or test score

UChicago welcomes pupils from all backgrounds, and every application at UChicago passes through equivalent holistic review procedure. There’s no one bit of information—academic and extracurricular records, essays, letters of suggestion, or SAT/ACT scores—that alone determines whether or otherwise not you would certainly be a fit that is good the school. Alternatively, we wish you to, throughout your application, show us who you really are in your vocals. What exactly is your tale? Why do you elect to pursue particular possibilities? Exactly exactly What tasks are many significant for your requirements? Read more

Next Page »