How to Generate Leads for Local Businesses Using Blogs – Case Study

 date September 16, 2012    comments  1 Comment   postedby 

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On 18/7/2012 (Wednesday), I have decided to do an online experiment – an experiment to help business owner to leverage on the internet and to collect local leads using blogs.

Business owners include plumbers, piano teachers, violin teachers, tutors, interior designers, carpenters, furniture shop owners, doctors, chiropractors and so on. The list goes on and on.

One of the major obstacles they face is getting new leads. Without new leads, there won’t be any new customers to sell to and their businesses will die a slow (sometimes painful) death. Most small business owners are very busy managing their daily business affair. So most do not have a proper marketing system to help them get new leads.

In Singapore where I am staying, the common online marketing strategies that business owners use are listing on coupon sites such as Groupon, listing on online classified ads and directories, using Google Adwords and Facebook Ads.

These strategies will ONLY work if you have a proper product funnel. Most just signed up for these programmes and hope they get LOTS OF Customers and LOTS OF $$$. But it seldom works this way. Let me share with you why. Listing on coupon sites like Groupon is bad for small businesses and most owners are going to lose money. Listing on online directories is not ideal too as their ad is competing against thousands of other ads. Most have underperforming ads. Using Google Adwords and Facebook Ads is going to burn a BIG hole in their pocket as too as most use them blindly by not optimising the ads, the squeeze pages and lowering the cost per click.

So possibly, using blogs to reach out to customers may still be one of the most cost-effective (I didn’t say free) methods to educate your customers, to get them to buy from you and to build a strong following.

So what is this online specifically about?

Even though I have started this experiment about 2 months ago and it is still ongoing, I really want to share with you what I did, the challenges I face, the results I gotten (small, big or none) and the steps I took to solve some of the problems I face. I am also sharing what I had been doing due to the good response I had gotten for the 3-parts Niche Tutorials.

When I first started, I have no idea if everything is going to be ok:

Honestly then, I have no idea if it would have worked or not. There were many factors to consider such as category of your niche, competition of keywords, type of customers, spending per customer, whether they will buy online and even if they buy online, what kind of products/ services they really want and how much they are willing to spend.

Looking through all these unknowns had given me a BIG headache and I was scared too – scared to have created an experiment which had a negative outcome and to hear my readers booing at me.

I was hesistant then but my buddy, David from “Learn Niche Marketing” encouraged me to start this experiment so as to prove that lead generation using blogs REALLY works. So now, I decided to create this case study and share it with you.

Well, since this is just an experiment and whatever happens, it will be for the fun of it, right?
Plus by sharing what I did, perhaps you will be able to tweak my methods and develope your personal strategies to help your local business.


Choosing my niche:

So I have decided to go into a niche which I really love – Math Niche. Having background in children’s education psychology, my strength (beside coaching and internet marketing) is teaching students and helping them to drastically improve their academic results within a very short time frame.

As the Math niche is very wide, ranging from pre-school Math to University Math, I must narrow it down further to Primary school Math. I chose this niche because I already know parents are spending a lot of money in this niche plus I have over 10 years of working experience with parents whose kids are in this age group (9 to 13). According to this article – Asia spending billions on tutors: study, Singapore spent US$680 million in 2008! Imagine how much more parents are spending NOW? Perhaps 1 billion dollars solely in Singapore? Who knows? :p

After doing more research and observing the local tuition trends, here is the demographic of my customers:
– Parents with children who are in Primary 5 and 6
– Parents’ age falls between 30 to 50
– Living in Singapore
– English speaking
– Internet savvy
– Already spending money on their kids by signing them up for tuition, buying Math assessment books, registering for motivational workshops. (monthly expenses per parent is estimated to be at least $100 per month and it can go up to over S$5000/ month considering the fees paid for more premium tuition services and other enrichment programmes.)

So the niche has been selected and I am going to set up my blog – my online vehicle for collection of local leads.

There will be a 3 key components:
– Free content as blog posts
– Subscribed content (Reader needs to opt in to get my free e-book)
– Paid content (Reader needs to pay to get it)

Now, let’s go!

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On a daily basis issues that pupil will identify

 date January 21, 2019    comments  Comments Off on On a daily basis issues that pupil will identify   postedby 

On a daily basis issues that pupil will identify

“I’m positioning my self via higher education.” “I Read more

The way to Discover ways to Create By way of Looking through

 date January 18, 2019    comments  Comments Off on The way to Discover ways to Create By way of Looking through   postedby 

The way to Discover ways to Create By way of Looking through

Looking at is elegant. Again. Reading Read more

Who’s worried about Top Free online dating services and exactly why you should be focusing

 date January 16, 2019    comments  Comments Off on Who’s worried about Top Free online dating services and exactly why you should be focusing   postedby 

Who’s worried about Top Free online dating services and exactly why you should be focusing

Top complimentary Online internet dating sites

web sites are created to allow you to have modest attitude that is nonchalant a date. The majority of online dating sites now offer lots of characteristics that may help you to get closer utilizing the girl you like. Such sating sites supply a selection that is wide of matchmaking solutions, the increased section of that will be profile-based. You can find 5000 online sites that are dating offered online. When you are managing a premium online dating internet site, there is certainly reallyn’t the decision for connecting your FB account and allow the talking be done by it for your needs.

need to know More About Top Complimentary online dating services?

Whenever, you are chatting with a interesting profile always make sure to write significant sentences. a well-written profile will constantly supply you success in getting an excellent effect to internet dating. Which means your profile needs to be similarly outstanding. a profile that is superb an on-line dating internet site may be the one that sticks out through the remainder.

It is going to detract from the more attractive portions of your profile while it might be true. The pages are a piece of cake to read through and their matching procedure is simple to understand. Read more

Uncomplicated Programs In Russians Brides In The Uk

 date January 12, 2019    comments  Comments Off on Uncomplicated Programs In Russians Brides In The Uk   postedby 

If I had 5p every time I read somebody telling another person that one of the best ways to learn a language is to “get a local speaking girlfriend”, I feel I could retire at 35. You are getting back to the place the place you should courtroom her again. I imply I get that you simply’re married, but she’s backed away so much it is nearly such as you’re attempting to build the connection back to where you’re her boyfriend. So if she is wanting points of contact, I imply I think you said that She’s now the one contacting me and asking me to make plans. Enormous russians brides change from a few weeks in the past.” If she’s contacting you and asking you to make plans, I might make some plans to do something, to go wherever, to have some form of constructive social interplay. These shouldn’t have to be excessive expensive dates, it can be as simple as let’s go to a film. It can be come over and let me cook dinner. Just a few kind of activity to hang out and spend time with one another. To principally mannequin what the connection would appear to be if she had been moving again.

If you recognize a man who’s struggling in love, you would possibly need to gift them top-of-the-line dating books for guys—similar russiansbrides to these relationship-skilled authorised titles beneath. Clearly you need her lips proper?! As a result of real life face-to-face interactions beat the living sht out of digital ones.

For those residing the same existence to case scenario A, take into account what motion to take, both husband and wife to attend russiansbrides to this lack of sexual marital intimacy. Rather than the relationship proceed to say no and disconnect sexually as the years continue, take action.

Just be careful although since there are a number of crazies out there. An oz. of common sense in dealing with strangers can save you lots of trouble. Do your homework and research about these web sites. The objective is to slender down the websites which are safer and more reliable. Create a profile and socialize with the members of the online russiansbrides community. However just like in actual life, it pays to be polite and good-mannered even within the on-line world. You’re not there to josh round and whip out your machismo. You are there to discover a bride that you may go house to and share your life with. Showing off won’t assist you to in any method or kind.

Briefly, when applying the Brad Pitt rule to texting, ask twice moderately than as soon as before reducing your losses. In one other episode, Marge is kidnapped by a biker gang, and Homer asks Bart to call a “Korean Love Brides” quantity if he fails to save her.

She may be feeling drained, uncomfortable and unattractive however one method to elevate her mood is to take her out. Partying and extreme sports will probably be out, however date nights will help lighten up the times which suggests less temper swings to take care of. Things like such going out to watch a film, consuming out, or a road journey will go down nicely.

If it has been some time and so they aren’t placing the effort forth to maneuver the connection ahead, they’re in all probability simply not that into you. Oh? What’s that you say? They nonetheless text you and ask to hang out each on occasion DOES NOT MATTER. Know why? Because persons are fucked up. You are simply something to do till someone better comes alongside. If that’s the case, be smart sufficient to stroll away. Life’s too quick for douche canoes who mess along with your head.

Inside Easy Advice Of RussiansBrides

You see, we expect we know what (and who) is finest for us, even when life consistently proves us improper. We build up the perfect companion in our minds and search for him in everyone we meet. So when a person fails to instantly meet our criteria, we by no means give him a chance. Maybe the man who’s an inch shorter than you’ll make you giggle till your stomach hurts, and that man with the house within the suburbs? He’s most likely grounded, financially steady, and would love the chance to cook dinner with you in his giant suburban kitchen.

Advice For Russians Brides Simplified

The wife will then start to nag and complain to her husband by telling him that he needs to do something together with his life, fairly than wasting it watching TELEVISION russian brides, engaging in hobbies or no matter else he does that does not amount to any real benefit to her or the youngsters.

Significant Elements For RussiansBrides – Straightforward Advice

Do not use Chats in its place type of texting. Chats are there for fast flirtatious messages, like Oh, I like that” or You are not too dangerous, I guess (wink face)”—not as a method russian brides to truly get to know someone. When the conversation gets too long, be assertive and ask to take the conversation to a neighborhood coffee shop or bar.

In the event you give ladies compliments earlier than making them feel interested in you, the compliment will have less which means and worth. As for women, I’ve worked with and obtained russians brides e-mails from a whole lot of males who’ve efficiently met girls in the course of the day. The ladies are excited to go on dates with these guys, create romantic connections, and PREPARED choose to be intimate with them.

The Forbidden Truth About Essay Writing for Me Uncovered by a specialist

 date January 10, 2019    comments  Comments Off on The Forbidden Truth About Essay Writing for Me Uncovered by a specialist   postedby 

The Forbidden Truth About Essay Writing for Me Uncovered by a specialist

A proven means to be arranged Next, writing essays is a recognised approach to be always an individual that is self-disciplined. You are going to have lot of points to discuss when you plan your essay and jot down the points you’re likely to go over in your draft. Now, centered on just just how many pages your essay must certanly be, simply focus on a area at once and gives some proof. Inside my experience, descriptive essays are just hard when it comes to determining precisely what items to talk about. The actual step that is first composing a descriptive essay would be to pick your subject.

Understanding Essay Writing through a very first time quickly for me the best method to summarize an essay is to begin by reading it. Consequently, you have finally sat right down to write your essay that is probably due as soon as possible. Read more

Abortion Essays – Write Them or Buy Them from Us?

 date January 9, 2019    comments  Comments Off on Abortion Essays – Write Them or Buy Them from Us?   postedby 

Abortion Essays – Write Them or Buy Them from Us?

Will need to publish many abortion essays and still unsure how to do it? Otherwise you simply just Read more

Clear-Cut Products For College Essay – Insights

 date January 9, 2019    comments  Comments Off on Clear-Cut Products For College Essay – Insights   postedby 

Classes essays are generally required contained in the application process for connection to a course of study on a college, university, graduate and also business school. In the classes essay you need to clearly condition your reasons for applying for your course or to the company, how you think you will gain and what contribution you certainly will make to the course. Considering that it is such an important the main application process you need to take the utmost care when writing your admission essay to help make this both informative and interesting.

Ones own admission essay needs to look into revealing more about people, your strengths, your chance to deal with a particular situation, precisely how studying the particular subject you’ve chosen fits with your own goals, together with what you can contribute to your course. Stick to the topic or subject provided in any pointers and this all helps to produce a better picture of for you to be selected for entrance.

Before you finish writing ones own admission essay you should invest some time proofreading and editing each draft to check that the transliteration and grammar you have made use of is correct. This reading process is critical to firm up your final version, again you are comfortable that the type you have is your best operate, you are ready to submit the following with any other required information.

The essay supplies the admissions selection panel by means of additional insights into your motivation for applying together with, in many cases; the admission dissertation is used as a deciding issue when there are a number of corresponding candidates who have applied to this university. You will be able to find targeted guidelines that have been issued with the college or business the school that you are applying to, and you should study these very carefully to make sure most people stick to the guidelines.

You must aim to include new facts that will help inform the decision of the selection panel, as including aspects such as your LAY and GRE scores fails to offer anything new to improve your application. They will already know the following from your resume and the educational details that you have previously submitted. An important point to note is normally that you do not need to unnecessarily praise the university and everything that it can do for the kids, as the selection committee are already fully aware of this. Several prospective students fall into that trap, so be careful!

When you are writing your admission essay one must always demonstrate your ability to rationally arrange your thoughts and organize these coherently in your writing. Therefore, it is very important that the dissertation reflects your creative side and captures and makes the attention of the person who is reading it.The information you include in your admission essay has to serve the twice purpose of showing you within a positive light and also providing details to the selection panel as to why you want to pursue the course that you have applied for.

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