How to Generate Leads for Local Businesses Using Blogs – Case Study

 date September 16, 2012    comments  1 Comment   postedby 

You can download the ebook version of this post.
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On 18/7/2012 (Wednesday), I have decided to do an online experiment – an experiment to help business owner to leverage on the internet and to collect local leads using blogs.

Business owners include plumbers, piano teachers, violin teachers, tutors, interior designers, carpenters, furniture shop owners, doctors, chiropractors and so on. The list goes on and on.

One of the major obstacles they face is getting new leads. Without new leads, there won’t be any new customers to sell to and their businesses will die a slow (sometimes painful) death. Most small business owners are very busy managing their daily business affair. So most do not have a proper marketing system to help them get new leads.

In Singapore where I am staying, the common online marketing strategies that business owners use are listing on coupon sites such as Groupon, listing on online classified ads and directories, using Google Adwords and Facebook Ads.

These strategies will ONLY work if you have a proper product funnel. Most just signed up for these programmes and hope they get LOTS OF Customers and LOTS OF $$$. But it seldom works this way. Let me share with you why. Listing on coupon sites like Groupon is bad for small businesses and most owners are going to lose money. Listing on online directories is not ideal too as their ad is competing against thousands of other ads. Most have underperforming ads. Using Google Adwords and Facebook Ads is going to burn a BIG hole in their pocket as too as most use them blindly by not optimising the ads, the squeeze pages and lowering the cost per click.

So possibly, using blogs to reach out to customers may still be one of the most cost-effective (I didn’t say free) methods to educate your customers, to get them to buy from you and to build a strong following.

So what is this online specifically about?

Even though I have started this experiment about 2 months ago and it is still ongoing, I really want to share with you what I did, the challenges I face, the results I gotten (small, big or none) and the steps I took to solve some of the problems I face. I am also sharing what I had been doing due to the good response I had gotten for the 3-parts Niche Tutorials.

When I first started, I have no idea if everything is going to be ok:

Honestly then, I have no idea if it would have worked or not. There were many factors to consider such as category of your niche, competition of keywords, type of customers, spending per customer, whether they will buy online and even if they buy online, what kind of products/ services they really want and how much they are willing to spend.

Looking through all these unknowns had given me a BIG headache and I was scared too – scared to have created an experiment which had a negative outcome and to hear my readers booing at me.

I was hesistant then but my buddy, David from “Learn Niche Marketing” encouraged me to start this experiment so as to prove that lead generation using blogs REALLY works. So now, I decided to create this case study and share it with you.

Well, since this is just an experiment and whatever happens, it will be for the fun of it, right?
Plus by sharing what I did, perhaps you will be able to tweak my methods and develope your personal strategies to help your local business.


Choosing my niche:

So I have decided to go into a niche which I really love – Math Niche. Having background in children’s education psychology, my strength (beside coaching and internet marketing) is teaching students and helping them to drastically improve their academic results within a very short time frame.

As the Math niche is very wide, ranging from pre-school Math to University Math, I must narrow it down further to Primary school Math. I chose this niche because I already know parents are spending a lot of money in this niche plus I have over 10 years of working experience with parents whose kids are in this age group (9 to 13). According to this article – Asia spending billions on tutors: study, Singapore spent US$680 million in 2008! Imagine how much more parents are spending NOW? Perhaps 1 billion dollars solely in Singapore? Who knows? :p

After doing more research and observing the local tuition trends, here is the demographic of my customers:
– Parents with children who are in Primary 5 and 6
– Parents’ age falls between 30 to 50
– Living in Singapore
– English speaking
– Internet savvy
– Already spending money on their kids by signing them up for tuition, buying Math assessment books, registering for motivational workshops. (monthly expenses per parent is estimated to be at least $100 per month and it can go up to over S$5000/ month considering the fees paid for more premium tuition services and other enrichment programmes.)

So the niche has been selected and I am going to set up my blog – my online vehicle for collection of local leads.

There will be a 3 key components:
– Free content as blog posts
– Subscribed content (Reader needs to opt in to get my free e-book)
– Paid content (Reader needs to pay to get it)

Now, let’s go!

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Things You Won’t Like you will about we will Write Your Essay and Things

 date April 18, 2019    comments  Comments Off on Things You Won’t Like you will about we will Write Your Essay and Things   postedby 

Things You Won’t Like you will about we will Write Your Essay and Things

The number 1 matter You Must Ask for We are going to compose Your Essay

Allow our professionals to write your essay and also you defintely won’t be disappointed. Some individuals think composing an essay is just a bit of dessert but that is not the case whatsoever. With us, you are guaranteed in full that you’ll find out initial essay writing online. Critical essays enable one to make use of your critical reasoning abilities. When you’re intimidated with critical essays, whatever you’ve surely got to do will be pose a question to your teacher regarding guidelines and formatting. You need to get method of arranging your long essay. Read more

Just just just What everyone Dislikes About sites to Type Essays free of charge and exactly why

 date April 17, 2019    comments  Comments Off on Just just just What everyone Dislikes About sites to Type Essays free of charge and exactly why   postedby 

Just just just What everyone Dislikes About sites to Type Essays free of charge and exactly why

sites to Type Essays free of charge: not any longer a Mystery

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How exactly to develop composing skill? Information if you can’t compose an article

 date April 13, 2019    comments  Comments Off on How exactly to develop composing skill? Information if you can’t compose an article   postedby 

How exactly to develop composing skill? Information if you can’t compose an article

Whenever students begin composing essays, there two scenarios that are possible. Into the First, they are bad in need and writing to enhance their particular writing abilities and develop their composing skill. Within the 2nd, getting a copywriter or that is great popular writer of imaginative works may be the fantasy of many of students. But also among imaginative individuals, literary skill is certainly not constantly adequately unveiled. Somebody as a result of existing matters results upon it, and somebody will continue to strike the exact same rake and will not develop. Let us explore just how to release your imagination and develop your writing skill.

The foundation of composing skill

Where does composing skill come from? From youth, needless to say.

  • Books that parents study to young ones through the first times of life.
  • Acquaintance to world around during stroll.
  • Songs.
  • Retelling a young youngster of fairy stories.
  • Expressive reading by heart poems.
  • information of nature, men and women, pets.

Composing cap cap abilities in grownups can open up unexpectedly. With this, need and rehearse tend to be adequate. Plus one of my buddies started to compose poetry after putting up with anxiety. Additionally, individuals uncover the power to compose after obtaining brilliant emotions that are positive. As an example, the sunset during the equator during a visit to Africa. Read more

Improve Your Creating: 6 Methods for Becoming a Better Writer | Tim Knox

 date April 11, 2019    comments  Comments Off on Improve Your Creating: 6 Methods for Becoming a Better Writer | Tim Knox   postedby 

Improve Your Creating: 6 Methods for Becoming a Better Writer | Tim Knox

Over the past year or tw Read more

Deciding Upon Fast Methods Of RussiansBrides

 date April 9, 2019    comments  Comments Off on Deciding Upon Fast Methods Of RussiansBrides   postedby 

It would not matter where or how you bought one, first dates are superior. These are signs that the girl you are texting is not involved russiansbrides in spending time with you, but is likely to be too polite to say so immediately. If these describe the texts you are receiving, I recommend you stop texting her entirely and transfer on.

Options For Practical Russians Brides Plans

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Do not panic if after a couple of hours the lady would not respond. Many issues can happen and text messages like Hey, why did you write me off??” only show your desperation. You want russian wives to keep away from that. Keep in mind that you really want her, but do not want her. The sooner you understand that, the more she’ll such as you.

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Uncovering Key Details For RussiansBrides

No-Fuss Russians Brides Advice – An Analysis

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You may assume your difficult feelings on the state of contemporary romance are compelling, but in all probability nobody else will—especially not an individual you’re hoping will date you. 1. Setup a convenient time the place you possibly can talk to this person one on one. Preferably throughout the day, on a weekday, or normal hours. Trying to convey feelings around the firm of others is awkward and distracting.

I Am Newly Married On Beginning March But There Is No Magic In My Married Life. Girls do not want a boyfriend who only likes her as a result of she is fairly or popular russian wives. Once you’re complimenting her, additionally deal with issues like her personality or accomplishments.

5 Self-Publishing Myths Debunked by Freelance writers

 date March 21, 2019    comments  Comments Off on 5 Self-Publishing Myths Debunked by Freelance writers   postedby 

5 Self-Publishing Myths Debunked by Freelance writers

It’s confusing, isn’t this? There’s a lot w Read more

Don’t Spoil Your Headline: 10 Blunders Writers Make

 date March 21, 2019    comments  Comments Off on Don’t Spoil Your Headline: 10 Blunders Writers Make   postedby 

Don’t Spoil Your Headline: 10 Blunders Writers Make

Are days news really which important for a su Read more

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