How to Generate Leads for Local Businesses Using Blogs – Case Study

 date September 16, 2012    comments  1 Comment   postedby 

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On 18/7/2012 (Wednesday), I have decided to do an online experiment – an experiment to help business owner to leverage on the internet and to collect local leads using blogs.

Business owners include plumbers, piano teachers, violin teachers, tutors, interior designers, carpenters, furniture shop owners, doctors, chiropractors and so on. The list goes on and on.

One of the major obstacles they face is getting new leads. Without new leads, there won’t be any new customers to sell to and their businesses will die a slow (sometimes painful) death. Most small business owners are very busy managing their daily business affair. So most do not have a proper marketing system to help them get new leads.

In Singapore where I am staying, the common online marketing strategies that business owners use are listing on coupon sites such as Groupon, listing on online classified ads and directories, using Google Adwords and Facebook Ads.

These strategies will ONLY work if you have a proper product funnel. Most just signed up for these programmes and hope they get LOTS OF Customers and LOTS OF $$$. But it seldom works this way. Let me share with you why. Listing on coupon sites like Groupon is bad for small businesses and most owners are going to lose money. Listing on online directories is not ideal too as their ad is competing against thousands of other ads. Most have underperforming ads. Using Google Adwords and Facebook Ads is going to burn a BIG hole in their pocket as too as most use them blindly by not optimising the ads, the squeeze pages and lowering the cost per click.

So possibly, using blogs to reach out to customers may still be one of the most cost-effective (I didn’t say free) methods to educate your customers, to get them to buy from you and to build a strong following.

So what is this online specifically about?

Even though I have started this experiment about 2 months ago and it is still ongoing, I really want to share with you what I did, the challenges I face, the results I gotten (small, big or none) and the steps I took to solve some of the problems I face. I am also sharing what I had been doing due to the good response I had gotten for the 3-parts Niche Tutorials.

When I first started, I have no idea if everything is going to be ok:

Honestly then, I have no idea if it would have worked or not. There were many factors to consider such as category of your niche, competition of keywords, type of customers, spending per customer, whether they will buy online and even if they buy online, what kind of products/ services they really want and how much they are willing to spend.

Looking through all these unknowns had given me a BIG headache and I was scared too – scared to have created an experiment which had a negative outcome and to hear my readers booing at me.

I was hesistant then but my buddy, David from “Learn Niche Marketing” encouraged me to start this experiment so as to prove that lead generation using blogs REALLY works. So now, I decided to create this case study and share it with you.

Well, since this is just an experiment and whatever happens, it will be for the fun of it, right?
Plus by sharing what I did, perhaps you will be able to tweak my methods and develope your personal strategies to help your local business.


Choosing my niche:

So I have decided to go into a niche which I really love – Math Niche. Having background in children’s education psychology, my strength (beside coaching and internet marketing) is teaching students and helping them to drastically improve their academic results within a very short time frame.

As the Math niche is very wide, ranging from pre-school Math to University Math, I must narrow it down further to Primary school Math. I chose this niche because I already know parents are spending a lot of money in this niche plus I have over 10 years of working experience with parents whose kids are in this age group (9 to 13). According to this article – Asia spending billions on tutors: study, Singapore spent US$680 million in 2008! Imagine how much more parents are spending NOW? Perhaps 1 billion dollars solely in Singapore? Who knows? :p

After doing more research and observing the local tuition trends, here is the demographic of my customers:
– Parents with children who are in Primary 5 and 6
– Parents’ age falls between 30 to 50
– Living in Singapore
– English speaking
– Internet savvy
– Already spending money on their kids by signing them up for tuition, buying Math assessment books, registering for motivational workshops. (monthly expenses per parent is estimated to be at least $100 per month and it can go up to over S$5000/ month considering the fees paid for more premium tuition services and other enrichment programmes.)

So the niche has been selected and I am going to set up my blog – my online vehicle for collection of local leads.

There will be a 3 key components:
– Free content as blog posts
– Subscribed content (Reader needs to opt in to get my free e-book)
– Paid content (Reader needs to pay to get it)

Now, let’s go!

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A North Georgia Wedding with Proteas and loads of Venezuelan Flair

 date February 28, 2020    comments  Comments Off on A North Georgia Wedding with Proteas and loads of Venezuelan Flair   postedby 

A North Georgia Wedding with Proteas and loads of Venezuelan Flair

Captured beautifully by Luna Lee Photography, today we are therefore excited to talk about the very first ever “Perfect Palette,” wedding which were held the 2009 October up in the North Georgia hills at Tatum Acres. You dudes, to express that Ines and Garrett’s wedding day had been a beauty, is an overall total understatement!

Garrett just recalls everyone that is meeting a team and not much beyond that. Shockingly, Garrett does not remember fulfilling Ines. Their memory that is first of arrived later on.

In accordance with Garrett, he had been taking care of the thesis movie of a buddy, Aubrey Danielson. Ines had been the Gaffer and never yet a professional on green display screen cinematography. Garrett, along with his VFX back ground, stepped in to aid.

Based on Ines, the jeans are not really fabric, but denim that is snake-print. In any event, Garrett create a brand new viewpoint on Ines. That hot summer time in Tallahassee built the relationship that has been the building blocks due to their relationship. Read more

Textured, Twisted & Teased French Braid Tutorial

 date February 28, 2020    comments  Comments Off on Textured, Twisted & Teased French Braid Tutorial   postedby 

Textured, Twisted & Teased French Braid Tutorial

Jenny Strebe has been around hair industry for 14 years 6 of these years had been invested being a academic Director at Toni & man. Jenny happens to be showcased in mags and sites all around the globe and ended up being recently called one of many hair that is top in the us.

You may recognize Jenny from her weblog and YouTube Channel, Confessions of the Hairstylist, where she provides education for the women that are everyday well given that hairstylist through an easy task to follow detail by detail & instructional videos. Read more

Small Business Loans with poor or bad credit

 date February 27, 2020    comments  Comments Off on Small Business Loans with poor or bad credit   postedby 

Small Business Loans with poor or bad credit

In operation could be a venture that is pricey. All businesses require money, and especially in the days that are early you’ll want to spend cash to help make cash. Dismal credit could be a problem that is real. Also a concern as apparently tiny as you missed payment because of extenuating circumstances can cause some loan providers to show away, also from long-established companies. Nonetheless, you can still find providers which will help down with small business loans with dismal credit customers, by moving past old-fashioned financing practices.

What exactly is a poor credit business loan that is small?

What exactly is a poor credit business loan that is small? To put it differently, it is that loan allowing small businesses to obtain the financing they want, without their credit rating being truly an obstacle that is huge. Poorb credit company creditors look beyond the basic principles to greatly help you borrow the quantities you actually need.

Obtaining a business that is small with woeful credit

There are numerous reasons small enterprises or those planning to begin a company may have credit that is bad. There could be A ccj that is old’s been compensated but nonetheless maybe not expired. Or it might merely be that excessively was borrowed more than a short period of time. a credit score is simply that: History. We examine your present cash flow since well as what’s happened within the past, so we’re using what’s happening at this time to look for the danger in lending cash. Companies with bad credit frequently think that they could just submit an application for traditional loans. Read more

Brilliant Latvian Females You’ve Most Likely Never Learned About

 date February 27, 2020    comments  Comments Off on Brilliant Latvian Females You’ve Most Likely Never Learned About   postedby 

Brilliant Latvian Females You’ve Most Likely Never Learned About

Feminine inhabitants with this country is 10% larger than male! Therefore, it is quite regular for the woman that is young not find a good boyfriend and spouse. More over, it was said above that the majority of girls from Latvia are educated, that also helps it be tough to locate a worthy partner. A latvia that is average woman high, blond, and extremely breathtaking. She’s quite remote with strangers, you are able to be sure she gets to know a person better that she may be very friendly and sort when. Read more

How to Get Car Funding by having a Bad Credit Rating?

 date February 27, 2020    comments  Comments Off on How to Get Car Funding by having a Bad Credit Rating?   postedby 

How to Get Car Funding by having a Bad Credit Rating?

Searching for A infiniti that is new vehicle your San Antonio commutes? Perhaps you are wondering, “Can I get yourself a motor car finance with bad credit?” Many shoppers assume the clear answer is no, counting themselves down too soon. The truth is, it really is possible to obtain the INFINITI type of your desires, even though you have actually bad credit. Check with our finance professionals to discover how exactly to fund automobile with bad credit HERE.

Just how can You Finance a motor car with Bad Credit?

Only at INFINITI of Boerne near New Braunfels, it is made by us easy. The initial step is effortless: Merely make an application for financing online to obtain pre-approved! Then, you’ll begin working directly with your finance team to create a repayment plan that’s right for you personally.

Exactly what are the procedures getting a motor car loan with Bad Credit?

Before moving forward with a negative credit auto loan, you really need to first get several key things so as that you’re making a good financial decision so you can be fully confident:

  1. Making use of your spending plan as helpful information, determine the amount you’ll be capable of paying every month.
  2. If you’re able, make a more substantial advance payment. Read more

Approaches to Enhance your Sex-life

 date February 27, 2020    comments  Comments Off on Approaches to Enhance your Sex-life   postedby 

Approaches to Enhance your Sex-life

Do you really remember all that passionate intercourse you’d when you initially began were and dating mind over heels for every single other? Intercourse ended up being amazing!

Would you remember the regularity of sex you shared when you initially began residing together? Both you and your partner had been doing the “wild thing” every evening (and often twice throughout the day).

It absolutely was a period whenever one or you both wore no underwear, enjoyed adult toys, and watched movies that are erotic. a walk call at public you could end up spontaneous intercourse occurring within an not likely invest purchase to fulfill the craving and periscope shesfreaky lust you felt for every single other. You had been carrying it out in the Kasbah, Joe’s Bar or even the back-of-the-car.

You knew no shame—only lust and passion for Read more

5 Best Free internet dating sites of 2020

 date February 27, 2020    comments  Comments Off on 5 Best Free internet dating sites of 2020   postedby 

5 Best Free internet dating sites of 2020

Fulfilling people does not have to price a king’s ransom

Utilizing a free of charge dating website to create intimate relationships and then make new friends on the net is a hugely activity that is popular. Nonetheless, choosing the most readily useful dating site of 2020 could be difficult because of the sheer wide range of options there are on the market.

This is basically the range of internet dating sites for you if you’d like to cast the widest internet to satisfy the absolute most individuals possible from various areas and backgrounds. The choice is to use a not-so-normal site that is dating find actually particular times.

Below is an accumulation the very best free online dating sites internet sites that deliver a regularly balanced experience for anybody that is trying to find connections with like-minded individuals.

These sites are supported by advertisements since there are not membership costs, but please realize that not absolutely all for the adverts are believed family-friendly. Please utilize caution whenever visiting these dating that is online.

There are additionally internet dating apps if you like to fit with individuals from your own phone or tablet. Every one of the sites that are dating this list can also be found via an application.

OkCup >

Find matches that match your character and desires.

Programs a match portion for effortless swiping.

Forward messages to anybody you ‘like.’

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